# Bottled T-Shirt Packaging Vestige Story Replaces Traditional Packaging With Reusable Glass Bottles By Jana Pijak | Published 2016-02-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vestige-story References: [instagram](https://www.instagram.com/p/3RRA6_IHjL/?taken-by=vestige_story) & [vestigestory](http://www.vestigestory.com/) Vestige Story is a Vancouver-based clothing label that is known for its sustainable and handmade apparel. The brand's 'Message in a Bottle' t-shirt range also follows an eco theme and is uniquely packaged. The collection replaces traditional boxes and labels with a [reusable glass bottle](https://www.trendhunter.com/trends/vilsa). These handblown glass and cork bottles are used to package Vestige Story's organic cotton tees and can later be reused as water bottles, [wine carafes](https://www.trendhunter.com/trends/cheval-blanc) or even as chic vases that complement any neutral design scheme. Rather than packaging its clothing in [plastic bags](https://www.trendhunter.com/trends/securikett), this Vancouver-based clothing brand leaves consumers with a unique keepsake that can later be reused as a decor accessory in their home. Appealing to eco-conscious consumers, this label goes one step further than paper and cardboard packaging and opts for a reusable and multi-functional solution. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** Vestige Story shows the trend of using reusable glass bottles as an alternative to traditional packaging. - **Multi-functional Packaging:** The 'Message in a Bottle' t-shirt range highlights the trend of using packaging that can be repurposed for other uses such as water bottles, carafes, or vases. - **Eco-conscious Consumerism:** The adoption of reusable packaging by Vestige Story reflects the trend of consumers prioritizing eco-friendly choices. ### Industries Being Reshaped - **Clothing and Fashion:** The clothing industry can explore using sustainable packaging options like reusable glass bottles to attract eco-conscious customers. - **Packaging and Design:** The packaging industry can innovate by offering more multi-functional packaging solutions that go beyond conventional boxes and labels. - **Home Decor and Accessories:** The home decor industry can tap into the trend of repurposing packaging as decor accessories, opening up new opportunities for stylish and eco-friendly designs. ## Related on Trend Hunter - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Sustainably Wrapped Gin Bottles](https://www.trendhunter.com/trends/lind-lime-gin.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md)