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# Savory Vegetal Martinis
When Doves Cry is a Savory Take on the Classic Vesper Martini

By Laura McQuarrie | Published 2023-12-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vesper-martini
References: [austinmonthly](https://www.austinmonthly.com/the-hottest-new-cocktail-ingredients-are-vegetables/) & [instagram](https://www.instagram.com/p/CyyfmReOdfs/?hl=en)

![Savory Vegetal Martinis](https://cdn.trendhunterstatic.com/thumbs/520/vesper-martini.jpeg)

When Doves Cry, named after a Prince song, is a savory take on James Bond's classic Vesper martini served at Elementary.

After being prepared with The [Botanist](https://www.trendhunter.com/trends/the-water-of-life-eau-de-vie) Gin, Haku Vodka, Lillet Blanc and [St.](https://www.trendhunter.com/trends/chicken-ranch-nacho-fries) George Basil Eau de Vie, the cocktail is spritzed with a bell pepper tincture, topped with a few drops of parsley oil and stirred. “I think veggie-focused cocktails are becoming increasingly popular because newer waves of bartenders are starting to get more creative with seasonality,” restaurant Elementary bar lead Chris Arial told [Austin Monthly](https://www.trendhunter.com/trends/giddy-up).

In addition to being drawn to the savory elements of cocktails like this one, drinkers are intrigued by the potential health benefits of vegetable-infused drinks, especially as adults are embracing more moderation overall.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 69% | Activity: 11% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Veggie-focused Cocktails:** The rise of veggie-focused cocktails is providing new opportunities for bartenders to get creative with seasonality.
- **Savory Mixology:** The incorporation of savory elements in cocktails like When Doves Cry is attracting drinkers looking for unique and flavorful experiences.
- **Health-conscious Drinking:** Adults embracing moderation are drawn to the potential health benefits of vegetable-infused drinks.

### Who This Affects Most

- **Hospitality:** The hospitality industry can explore veggie-focused cocktails to cater to the growing demand for unique and seasonally-inspired beverages.
- **Mixology and Bartending:** The mixology and bartending industry has the opportunity to experiment with savory elements in cocktails to create distinct flavor profiles.
- **Beverage and Healthy Lifestyle:** The beverage industry can tap into the trend of health-conscious drinking by developing and marketing vegetable-infused drinks as a healthier alternative.

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- [Water-Inspired Cocktail Menus](https://www.trendhunter.com/trends/the-water-of-life-eau-de-vie.md)
