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# Electric Italian Scooter Designs
The Conceptual Vespa ELETTRA Modernizes a Classic

By Michael Hemsworth | Published 2020-12-22 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/vespa-elettra
References: [yankodesign](https://www.yankodesign.com/2020/12/22/the-classic-vespa-piaggio-bike-from-1946-goes-electric-with-modern-angular-design-aesthetics/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [instagram](https://www.instagram.com/_made_studio/)

The conceptual Vespa ELETTRA has been designed by the MA-DE Studio as a modernized version of the original Piaggio Vespa that would deliver impressive capabilities for riders to appreciate in urban environments. The scooter features a familiar design, but is tech-laden with a dedicated spot for a smartphone to be mounted when in operation to maximize capabilities when on the road. The unit is equipped with a 7kW electric motor within that is capable of delivering 240 Nm of torque and can thus reach speeds of up to 59mph.

The conceptual Vespa ELETTRA is rounded out with a 5.6kW/h battery pack that will enable it to run for up to 140 kilometers before needing to be recharged.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 56% | Activity: 24% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Transportation](https://www.trendhunter.com/transportation)

## Key Themes

### What Makes This Trend Stand Out

- **Modernized Scooter Designs:** Opportunity for companies to create electric scooters with enhanced features and capabilities for urban riders.
- **Tech-laden Transportation:** Innovation potential in integrating technology, such as smartphone mounts, into vehicles to enhance user experience.
- **Electric Mobility Solutions:** Growth potential in developing electric vehicles with high-performance motors and long-lasting battery packs.

### Sectors Adopting This

- **Automotive Manufacturing:** Disruptive innovation opportunity for automotive manufacturers to create electric scooter designs.
- **Smartphone Accessories:** Opportunity for smartphone accessory companies to develop mounts specifically designed for electric scooters.
- **Battery Technology:** Innovation potential for companies in the battery technology industry to create high-capacity battery packs for electric vehicles.

## Related on Trend Hunter

- [Picnic-Ready Electric Scooters](https://www.trendhunter.com/trends/smeg-futro.md)
- [Picnic-Ready e-Scooter Concepts](https://www.trendhunter.com/trends/vespa-smeg-futro.md)
- [Hybrid Design Electric Scooters](https://www.trendhunter.com/trends/prozui-electric-scooter.md)
- [Functional Urbanite Scooter Designs](https://www.trendhunter.com/trends/timo-electric-scooters.md)
- [Lifestyle-Conscious Electric Scooters](https://www.trendhunter.com/trends/bmw-ce-04-vagabund-moto-concept.md)
- [Long-Distance Electric Scooters](https://www.trendhunter.com/trends/prozui-electric-scooter-concept.md)
- [Fully-Electric Touring Motorcycles](https://www.trendhunter.com/trends/volterra-motors.md)
- [Electric Scooter Concepts](https://www.trendhunter.com/trends/harley-davidson-livewire.md)
- [Ultra-Modern Moped Concepts](https://www.trendhunter.com/trends/moppe-apparatus-tdmp1.md)
