# Modernized Italian Scooters The Vespa 946 Pays Homage to History While Looking Towards the Future By Meghan Young | Published 2014-09-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/vespa-946 References: [design-milk](http://design-milk.com/new-classic-vespa-946/) & [vespausa](http://www.vespausa.com/scooters/946.html) When a person thinks of a [scooter](https://www.trendhunter.com/trends/zero-ls1), more often than not a specific brand comes in mind; the Vespa 946 shows why that's the case. The first updated design in six years, it is a sight for sore eyes. Although it pays homage to the year the Italian company was founded (1946), the Vespa 946 looks to the future with a modernized design that is even slicker and stylish than one could have hoped for. Each country will get its own Vespa 946 model, with releases coming in [premium colors and fresh customizations](https://www.trendhunter.com/trends/bo-x-ciss-leopard-edition) every year. With every component assembled by hand, it is no wonder that the Vespa 946 will have people salivating just looking at images on the Internet. With its [art deco touches](https://www.trendhunter.com/trends/mod-easy-sidecar-sahara), it will be on many people's wishlists. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 75% | Activity: 49% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Modernized Scooter Design:** Opportunity to create sleeker, more stylish designs for traditional modes of transportation. - **Customized Country-specific Models:** Opportunity to cater to the preferences of individual markets and create a bespoke experience for customers. - **Hand-assembled Components:** Opportunity to create a premium, high-end product that appeals to luxury consumers. ### Sectors Adopting This - **Automotive:** Opportunity to innovate and modernize traditional modes of transportation to meet changing consumer preferences. - **Manufacturing:** Opportunity to create a bespoke product through hand-assembled components that appeals to a luxury market segment. - **Fashion and Design:** Opportunity to collaborate with manufacturers to create customized, trend-driven designs for traditional modes of transportation. ## Related on Trend Hunter - [Summer-Ready E-Scooters](https://www.trendhunter.com/trends/primavera-pic-nic.md) - [Opulent Maximalist Scooter Designs](https://www.trendhunter.com/trends/italjet-roadster-400.md) - [Chinese Heritage-inspired Scooters](https://www.trendhunter.com/trends/paiggio.md) - [Building Block Scooter Models](https://www.trendhunter.com/trends/vespa-125.md) - [Picnic-Ready e-Scooter Concepts](https://www.trendhunter.com/trends/vespa-smeg-futro.md) - [Playful Scooter Designs](https://www.trendhunter.com/trends/disney-x-vespa.md) - [Limited-Edition Electric Scooters](https://www.trendhunter.com/trends/limitededition-electric-scooter.md) - [Picnic-Ready Electric Scooters](https://www.trendhunter.com/trends/smeg-futro.md) - [Nostalgic E-Scooters](https://www.trendhunter.com/trends/razor-icon.md)