# Flamboyant Vacationwear Ads This Versace Men's Campaign Blends Modernity with Nostalgia By Jana Pijak | Published 2014-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vesace-mens-campaign References: [malemodelscene.net](http://www.malemodelscene.net/agencies/elite-models/versace-mens/) & [versace](http://versace.com) The [Versace Men’s](https://www.trendhunter.com/trends/signature-eyewear-collection) campaign for Spring/Summer 2015 isn't afraid to show some skin. The advertorial is lensed by legendary photographers Mert & Marcus and features top model Filip Hrivnak. Filip poses alongside fresh faces Alessio Pozzi and Miroslav Cech in the shoot that highlight's Versace's iconic [Medusa](https://www.trendhunter.com/trends/versace-fw25) head chains, mesh shirts and Grecian details. The advertorial's stars pose in revealing and tightly-fitted ensembles--a Versace staple--and also pull off hand-painted leather jackets that celebrate nostalgia. Known for his Miami residency and wild lifestyle, Gianni Versace made waves in the late 80s and early 90s fashion scene. His spirit and flamboyant aesthetic lives on in the [Versace Men's campaign](https://www.trendhunter.com/trends/luxury-menswear-campaign) for Spring/Summer 2015. Blending retro opulence with modern graphics, the campaign marries inspirations from 1980s Miami with the modern feel of its Art Basel exhibits. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Medusa Head Chains:** Disruptive innovation opportunity: Design and create modern and edgy accessories inspired by Versace's iconic Medusa head chains. - **Mesh Shirts:** Disruptive innovation opportunity: Develop innovative and sustainable materials for mesh shirts that combine style and functionality. - **Hand-painted Leather Jackets:** Disruptive innovation opportunity: Integrate digital technology into the production process of hand-painted leather jackets to enhance customization and reduce manufacturing time. ### Sectors Adopting This - **Fashion Accessories:** Disruptive innovation opportunity: Explore the use of unconventional materials and advanced manufacturing techniques to create unique and trendy fashion accessories. - **Textile and Apparel:** Disruptive innovation opportunity: Develop sustainable and eco-friendly alternatives for mesh fabrics to meet the growing demand for fashionable yet environmentally conscious clothing. - **Art and Fashion Collaboration:** Disruptive innovation opportunity: Foster collaborations between artists and fashion designers to create limited-edition, hand-painted leather jackets that merge art and fashion. ## Related on Trend Hunter - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)