# Chicana Lifestyle Shops 'Very That' Sells Apparel and Accessories for Mexican-American Women By Joey Haar | Published 2017-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/very-that References: [buzzfeed](https://www.buzzfeed.com/elenamgarcia/latino-owned-businesses?utm_term=.gvAYamNGg#.saM21vxjX) & [etsy](https://www.etsy.com/ca/shop/VeryThat?ref=l2-shopheader-name) Mexican culture is widespread in many of the southern states, and 'Very That' is an [online lifestyle store](https://www.trendhunter.com/trends/trend-stores) that brands itself as a "one stop Chicana stop." The stores sells a variety of wares geared toward the style and sensibilities of the modern [Mexican-American woman](https://www.trendhunter.com/trends/latinaowned-food-brand), including t-shirts, totes, mugs, stickers, calendars, [jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry), and all sorts of other accessories and decor items. Very That is based out of San Antonio, Texas, a city with a large and rich population of Mexican-Americans. Despite such a presence, style can often be overlooked in terms of staying true to one's cultural heritage. Very That offers a way for Chicana to express themselves through their look. The various pieces the store offers make references to common touchpoints, from famous icons to phrases and words of inspiration. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 69% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Chicana Lifestyle Shops:** Online stores that cater to specific cultural niches. - **Cultural Expression Through Fashion:** Creating a business that allows customers to express their cultural heritage through fashion. - **Latinx E-commerce:** The rise of online retailers that cater to Latinx markets. ### Who This Affects Most - **E-commerce:** Opportunities to provide culturally-specific products via e-commerce. - **Fashion and Apparel:** Catering to underrepresented cultural niches can create a new market for fashion and apparel. - **Cultural Retail:** Developing specialty retail stores that cater to specific cultural niches. ## Related on Trend Hunter - [Mexican Beer-Inspired Streetwear](https://www.trendhunter.com/trends/fighting-spirit.md) - [Multi-Sensory Hispanic Pop-Ups](https://www.trendhunter.com/trends/house-of-heritage.md) - [Mexican Chili Crisp Condiments](https://www.trendhunter.com/trends/salsa-macha.md) - [Mexican Holiday Tequila Pop-Ups](https://www.trendhunter.com/trends/1800-taste-tiendita.md) - [Latin American-Inspired QSR Merch](https://www.trendhunter.com/trends/latest-starbucks-merch.md) - [Latina Fashion Dolls](https://www.trendhunter.com/trends/latinistas.md) - [Mexican Culture Kitchenwares](https://www.trendhunter.com/trends/jcpenney-mesa-mia-collection.md) - [Mexican Artist-Honoring Cannabis Brands](https://www.trendhunter.com/trends/alas-pa-volar.md) - [Colorful Mexican Coffee Spotlights](https://www.trendhunter.com/trends/caf-mexicano.md)