# Daring Design Offices Very Nearly Almost Exudes Openness and Collaboration By Christopher DeLuca | Published 2011-07-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/very-nearly-almost-office References: [vimeo](http://vimeo.com/24714439) & [verynearlyalmost](http://verynearlyalmost.com/blog/) From the stunning video they created, you can tell that the Very Nearly Almost office is a cool place to work that prioritizes creativity. The mag, which initially began as a 'zine of black-and-white photography, has emerged into a seminal voice and source of documentation of the [London street art scene](https://www.trendhunter.com/trends/vans-west-end). The Very Nearly Almost office culture is one that the founders describe as one that they want everyone to feel involved in. What's remarkable about the [magazine office](https://www.trendhunter.com/trends/mislad) is that it is generally bustling after [normal business hours](https://www.trendhunter.com/trends/kokuyo), because all the staff has other full-time positions. Take a look at the video to check out their digs. **Implications** - Youth consumers have a strong desire to lead unconventional lifestyles. This stems from a rejection of the lifestyle choices of previous generations. Companies can make themselves more attractive to this demographic by taking this mindset into account. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Office Spaces:** Creating workspaces that prioritize collaboration and openness can make companies more attractive to younger consumers. - **Multifunctional Workforce:** Having a workforce with a variety of full-time positions can allow for greater creativity outside of the traditional 9-5 workday. - **Street Art Culture:** Incorporating elements of street art culture into office design and company culture can appeal to a younger, more unconventional demographic. ### Sectors Adopting This - **Office Design and Furnishings:** There is an opportunity for companies in the office design and furnishings industry to create spaces that prioritize collaboration, creativity, and openness. - **Youth Marketing:** Companies that focus on youth marketing can take advantage of the trend towards unconventional lifestyles by highlighting the unique office cultures of their brands. - **Arts and Culture:** By incorporating elements of street art and creative culture into their company branding and office design, businesses in the arts and culture industry can attract a younger, more unconventional demographic. ## Related on Trend Hunter - [Colorful Creative Workspaces](https://www.trendhunter.com/trends/podimo-office.md) - [Bright Colorful Workshop Offices](https://www.trendhunter.com/trends/office-sm.md) - [Bright Creative Office Hubs](https://www.trendhunter.com/trends/sauvage-tv.md) - [Modern Heritage Workspaces](https://www.trendhunter.com/trends/norton-folgate-offices.md) - [Ultra-Playful Studio Designs](https://www.trendhunter.com/trends/bright-workspace.md) - [Studio-Workshop Offices](https://www.trendhunter.com/trends/banda-agency-kyiv.md) - [Cohesive Modern Workspace Studios](https://www.trendhunter.com/trends/unorthodox-designs.md) - [Art Gallery-Inspired Offices](https://www.trendhunter.com/trends/maniera.md) - [Contemporary Italian Office Designs](https://www.trendhunter.com/trends/noa-office.md)