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# Branded VIP Gamer Contests
Jackbox Games is on a Search For Its First VIP (Very Important Partier)

By Grace Mahas | Published 2021-07-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/very-important-partier
References: [jackboxgames](https://www.jackboxgames.com/the-jackbox-party-pack-8-is-coming-this-fall/) & [jackboxgames](https://www.jackboxgames.com/playtest-contest/)

[Jackbox Games](https://www.trendhunter.com/trends/jackbox-games), the popular digital gaming platform great for groups, recently announced its searching the nation for its very first VIP – 'Very Important Partier.' The exclusive title will allow one lucky fan to throw a party for their eight closest friends and be the first to try the yet-to-launch party pack. The Jackbox Party Pack 8 will feature five fun-filled new games including Job Job, The Poll Mine, Drawful: Animate, The Wheel of Enormous Proportions, and a secret game.

To enter the Very Important Partier contest, fans will have to create a 1-minute commercial for the unreleased Party Pack 8. Next, upload the ad to [Instagram](https://www.trendhunter.com/trends/americas-worst-home-bartender), Twitter, TikTok, or [Facebook](https://www.trendhunter.com/trends/tech-giveaway) with the hashtag #JBGPlaytestContest in the caption and tagging @playjackboxgames. In addition, entrants must fill out a form online. The contest closes on August 3rd, 2021.

Image Credit: Jackbox Games

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 10% | Activity: 36% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### Why This Trend Is Growing

- **Social Media Gaming Contests:** Social media platforms can capitalize on branded gaming contests as a form of entertainment marketing.
- **Exclusive Gaming Content Previews:** Providing VIP access to exclusive gaming content prior to product launches can create a loyal fan base and increase brand awareness.
- **UGC Video Content Creation:** Encouraging user-generated video content creation can expand brand reach and increase engagement with potential customers.

### Industries Being Reshaped

- **Gaming Industry:** The gaming industry can leverage branded content and social media to create hype around new product launches.
- **Social Media Industry:** Social media platforms can seize the opportunity to create exclusive partnerships with gaming companies and offer unique gaming experiences to their users.
- **Marketing Industry:** The marketing industry can benefit from the use of social media gaming contests for product launches, using consumer-generated content for future campaigns.

## Related on Trend Hunter

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- [Beginner Bartender Challenges](https://www.trendhunter.com/trends/americas-worst-home-bartender.md)
- [Next-Gen Drinking Games](https://www.trendhunter.com/trends/almost-friday.md)
