# Encapsulated Retinal Serums Go-To's Very Amazing Retinal is a Powerful Yet Gentle Vitamin A Serum By Laura McQuarrie | Published 2024-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/very-amazing-retinal References: [mamamia.au](https://www.mamamia.com.au/go-to-retinal-review/) & [gotoskincare](https://gotoskincare.com/products/very-amazing-retinal)  Go-To's Very Amazing Retinal is a Vitamin A facial serum that makes the benefits of [potent retinols](https://www.trendhunter.com/trends/clinical-pro-retinaldehyde) accessible and tolerable to the skin. This hydrating, protective and brightening serum supports graceful aging with [encapsulated retintol to reduce irritation](https://www.trendhunter.com/trends/retinoid-collection), and bolsters the skin barrier with niacinamide. Additionally, the formula features [peptides for a firming, lifting action](https://www.trendhunter.com/trends/a-renewal) around areas prone to sagging, such as the mouth, nose and brow. Alongside brightness-boosting niacinamide and retinal, the serum also features a herbaceous plant extract, orobanche, that's beneficial for plumping and smoothing skin. This Vitamin A serum for all skin types, including sensitive skin, is vegan, fragrance-free and made without sulfates and parabens. This serum is meant to be used after cleansing in the evening, all over the face, neck and chest. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 41% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Encapsulated Retinoid Technology:** Encapsulation methods in retinoid serums allow for reduced skin irritation while boosting efficacy in anti-aging treatments. - **Plant-based Active Ingredients:** Incorporating herbaceous plant extracts like orobanche offers natural solutions for skin plumping and smoothing. - **Niacinamide-infused Skincare:** Niacinamide-enhanced products provide versatile benefits, including skin barrier reinforcement and brightness improvements. ### Sectors Adopting This - **Cosmetics:** The cosmetic industry increasingly incorporates advanced retinoid technologies to create more effective and gentle anti-aging products for a broader range of skin types. - **Natural Skincare:** Natural skincare solutions leverage powerful plant-based ingredients, reflecting consumer preferences for organic and safe formulations. - **Dermatological Products:** Dermatological advancements include niacinamide-infused formulations to address multiple skin concerns with improved skin barrier function and radiance. ## Related on Trend Hunter - [Encapsulated Anti-Aging Serums](https://www.trendhunter.com/trends/beginner-retinol.md) - [Skin-Friendly Retinal Serums](https://www.trendhunter.com/trends/age-defy-retinal-booster-serum.md) - [Gentle Skin-Enhancing Serums](https://www.trendhunter.com/trends/beauty-pies-youthbomb.md) - [Triple-Strength Retinol Eye Serums](https://www.trendhunter.com/trends/goop-3x-retinol-eye-lift-serum.md) - [Highly Concentrated Retinal Serums](https://www.trendhunter.com/trends/retinal-serums.md) - [Advanced Age Support Serums](https://www.trendhunter.com/trends/retinal-02-emulsion.md) - [Intensive Retinal Serums](https://www.trendhunter.com/trends/crystal-retinal-24.md) - [Renewal-Promoting Skincare Collections](https://www.trendhunter.com/trends/renew-line.md) - [Retinol Body Serums](https://www.trendhunter.com/trends/software-update-by-soft-services.md)