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# 60s Model-Starring Fashion Campaigns
Veruschka von Lehndorff is Acne Studios' Latest Muse

By Riley von Niessen | Published 2017-06-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/veruschka-von-lehndorff
References: [hypebae](https://hypebae.com/2017/6/acne-studios-2018-resort-collection) & [acnestudios](http://www.acnestudios.com/us/en/home)

Veruschka von Lehndorff, a German supermodel whose career was at its peak during the 1960s, functioned as the lone muse of [Acne Studios](https://www.trendhunter.com/trends/moonmin)' resort collection for 2018.

Throughout the shots that comprise the editorial, Veruschka von Lehndorff poses in a range of apparel that seems to transcend time -- with everything from [cropped denim jackets](https://www.trendhunter.com/trends/seasonal-denim-collections) and bright red leather pants, to oversized business jackets and elbow-length gloves in the mix. In addition, many of the shots show Veruschka von Lehndorff in oddly patterned tights and a form-fitting top, which have a pattern that's reminiscent of flames to complement her powerful aesthetic.

As [HYPEBAE](https://www.trendhunter.com/trends/forever-care) states, "The choice of patterns and prints seems haphazard but once styled, it communicates a vision of individuality and strength."

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 55% | Activity: 37% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Vintage-inspired Fashion:** Companies can tap into the popularity of vintage fashion by creating collections that incorporate elements from past eras.
- **Ageless Brand Ambassadors:** Brands can feature older models and influencers to promote their products and showcase age diversity.
- **Eclectic Styling:** Mixing patterns and prints can add an element of individuality to fashion collections.

### Who This Affects Most

- **Fashion:** Fashion companies can incorporate vintage-inspired elements and feature models of all ages to create a unique brand image.
- **Marketing and Advertising:** Brands in all industries can explore new ways of showcasing diversity and individuality in their marketing campaigns.
- **Photography and Fashion Editorial:** Editors and photographers can experiment with eclectic styling and unexpected combinations to create compelling and attention-grabbing visuals.

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