# Luxurious Titanium Alloy Smartphones Vertu Has Returned With Two New Distinctly Luxe Designs By Justin Lam | Published 2018-10-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/vertu References: [luxurylaunches](http://luxurylaunches.com/gadgets/vertu-makes-a-surprise-comeback-with-new-with-aster-p-smartphones.php) & [bgr.in](https://www.bgr.in/news/vertu-aster-p-luxurious-smartphone-launched-in-china-priced-around-rs-380000/) Founded as a luxury handset maker, [Vertu](https://www.trendhunter.com/trends/vertu-duty-free) has finally returned and recently debuted two new devices at a launch event in Beijing. Known as the [Aster P Baroque](https://www.trendhunter.com/trends/Agentic-healthcare-platforms) and the Aster P Gothic, both handsets are quite luxurious and unmistakably Vertu. Both devices feature a quality [titanium alloy frame](https://www.trendhunter.com/trends/slim-dherms-squelette-lune), as well as a sapphire glass screen, and back panels crafted from real leather. The two phones also feature Vertu's traditional 'ruby' button which connects the user to a 24/7 concierge service. This service is available worldwide and provides an added layer of personalized service to the devices. Both smartphones also include distinct gull wing-style doors which act as a cover for the SIM card slot. Image Credit: vERTU ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 62% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Luxury Titanium Smartphones:** The trend is towards producing high-end smartphones using high-quality materials, such as Titanium alloy. - **Personalized After-sales Services:** A growing trend is the introduction of 24/7 concierge services that provide personalized assistance to high-end customers. - **Distinctive Smartphone Styling:** The trend is towards smartphones with distinctive designs and materials, such as the 'gull wing' doors on Vertu's latest models. ### Industries Being Reshaped - **Luxury Goods:** Luxury Asian manufacturers are creating a new market segment by producing high-end smartphones crafted from quality materials. - **Concierge Services:** Smartphone manufacturers and third-party providers are developing personalized concierge services to cater to high-end customers. - **Mobile Phone Manufacturing:** Luxury phone manufacturers are tapping into the growing market of consumers who demand exclusive materials and design in their smartphones. ## Related on Trend Hunter - [Web3 Smartphone Retailer Expansions](https://www.trendhunter.com/trends/vertu-duty-free.md) - [Luxury Web3 Phones](https://www.trendhunter.com/trends/metavertu.md) - [Luxury Bespoke Smartphones Designs](https://www.trendhunter.com/trends/iphone-2g.md) - [Artful Aluminum Phones](https://www.trendhunter.com/trends/phone-1.md) - [Luxe Gold-Plated Smartphones](https://www.trendhunter.com/trends/goldplated-iphone-15-pro.md) - [Luxury Watchmaker Smartphones](https://www.trendhunter.com/trends/realme-12-pro-rolex-edition.md) - [Immersive Titanium Smartphone Concepts](https://www.trendhunter.com/trends/iphone-14-ultra-concept.md) - [Collaborative Automotive Luxury Phones](https://www.trendhunter.com/trends/magic7-rsr.md) - [Stealthy Smartwatch Finishes](https://www.trendhunter.com/trends/the-apple-watch-ultra-2.md)