# Nokia Vertu Ferrari Phone Ascent Ferrari 60 By cosio55 | Published 2007-09-28 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/vertu-nokia-ferrari References: [engadget](http://www.engadget.com/2007/09/27/vertu-does-it-again-crafts-second-ferrari-phone-for-25k/) [Vertu's](https://www.trendhunter.com/trends/metavertu) newest phone is the limited edition Ascent Ferrari 60. What's great about Vertus isn't that you can hear all your music or have a high resolution display -- it's the price and the prestige of ownership of this [Nokia](https://www.trendhunter.com/trends/nokia-150) division that made it really take off. The Ferrari-themed handset feature a shift gate on its backside. The $26m000 phone also comes with an elaborately fashioned storage box, a Vertu Aerius headset, and an actual valve out of a Ferrari [F1](https://www.trendhunter.com/trends/aston-martin-dbx707-amr24-edition) car. If you want one, get in line at a Nokia store in London, Paris, Singapore or Hong Kong. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Technology:** There is an opportunity to create more limited edition luxury technology collaborations between high-end brands. - **Brand Prestige:** Capturing the prestige of ownership in consumer technology, which could expand into other industries that crave elevated branding. - **Experiential Marketing:** Companies can capitalize on the opportunity of combining consumer electronics with experiential marketing to create unique experiences that cater to a niche market. ### Sectors Adopting This - **Consumer Electronics:** Companies can take advantage of limited edition, high-end luxury technology to create disruption in the consumer electronics industry. - **Automotive:** Creating collaborations between the automotive and consumer electronics industries allows for opportunities to create unique products and elevate both brands. - **Luxury Goods:** Creating premium collaborations between luxury goods, such as the Vertu Ferrari phone, offers new marketing opportunities and cross-industry synergy. ## Related on Trend Hunter - [Luxury Web3 Phones](https://www.trendhunter.com/trends/metavertu.md) - [Luxe Car-Inspired Cases](https://www.trendhunter.com/trends/inkar.md) - [Red-Hued Automotive Audio Solutions](https://www.trendhunter.com/trends/bang-olufsen-x-ferrari-collection.md) - [Ultra-Luxe Automotive Publications](https://www.trendhunter.com/trends/ferrari-endurance.md) - [Sports Car-Inspired Pens](https://www.trendhunter.com/trends/montblanc-great-characters-enzo-ferrari-pens.md) - [Luxe Gold-Plated Smartphones](https://www.trendhunter.com/trends/goldplated-iphone-15-pro.md) - [Luxe Limited-Edition Fountain Pens](https://www.trendhunter.com/trends/stilema-sp3.md) - [Collaborative Automotive Luxury Phones](https://www.trendhunter.com/trends/magic7-rsr.md) - [Web3 Smartphone Retailer Expansions](https://www.trendhunter.com/trends/vertu-duty-free.md)