# Breaking The Rules Of Design Vertikal Vodka's Neckless Bottle By Hjortur | Published 2007-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vertikal-vodka-the-worlds-first-neckless-bottle References: [yankodesign](http://www.yankodesign.com/product_info.php?products_id=1852) & [nonobject](http://www.nonobject.com/) Why is it that all bottles have a neck? The Non Object design group decided to break the rule and design a [vodka bottle](https://www.trendhunter.com/trends/vodka-by-saintwoods) with out a neck. The result is the Vertikal Vodka in a neckless bottle - with an afterlife as an elegant vase. The designers had this to say about their creation: "We felt that the premium and ultra [premium vodka beverage category](https://www.trendhunter.com/trends/sapling-spirits-vodka) deserved a more progressive design -- one that would evoke emotion and push the limits further." **Implications** - Bottle design and packaging are especially influential on sales in the alcoholic beverage market. Premium liquor producers are increasingly using [innovative packaging designs](https://www.trendhunter.com/trends/renato) to help justify their price to credit-crunched consumers. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Neckless Packaging:** More premium liquor producers will follow the trend of innovative packaging designs and break away from traditional packaging norms, like designing neckless bottles. - **Non-object Design:** More brands in various industries will explore unconventional design choices that break traditional norms, like creating an elegant vase from a vodka bottle. - **Emotion-driving Design:** Designers and brands in various industries will create designs that evoke more emotions and push the limits further, like the progressive design of Vertikal Vodka. ### Industries Being Reshaped - **Alcoholic Beverages:** Premium liquor brands in the alcoholic beverage industry can explore new and non-traditional packaging designs to stand out and justify their prices to consumers. - **Packaging:** The packaging industry can create new and innovative designs that break away from traditional packaging norms to satisfy brands in various industries who want to stand out. - **Design:** Brands in various industries can explore unconventional and emotion-evoking design choices to resonate more with customers and differentiate from their competitors. ## Related on Trend Hunter - [Woven Vodka Bottles](https://www.trendhunter.com/trends/absolut.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Bong-Shaped Vodka Bottles](https://www.trendhunter.com/trends/illadelph-vodka.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md) - [Reusable Aperitif Bottles](https://www.trendhunter.com/trends/ghia.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md)