<!-- canonical: https://www.trendhunter.com/trends/vertical-video-syndrome-a-psa -->
<!-- robots: noindex -->

# Puppet Shooting-Style Messages
The 'Vertical Video Syndrome: a PSA' Clip is Accurate

By Vivian Lau | Published 2012-06-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vertical-video-syndrome-a-psa
References: [doobybrain](http://www.doobybrain.com/2012/06/07/say-no-to-vertical-videos/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=Bt9zSfinwFA)

There are few things worse than capturing a great candid moment on camera and then realizing it was shot portrait-style -- this is what the 'Vertical Video Syndrome: a PSA' clip looks to educate the masses on.

A [parody of other PSAs](https://www.trendhunter.com/trends/ai-investment-fraud), the video is hosted by puppet characters who begin by treating this serious (but not-so-serious) topic as a matter of the utmost severity. The video quickly turns comical, as it states reasons why vertical shooting should be discontinued. Reasons include: by the time movie theatres were rebuilt to accommodate vertical films, Mila Kunis would be old and ugly, or, George Lucas would have to re-release Star Wars in the skinny version -- both points equally valid and terrifying.

Resounding support for this message is given by the lengthy following of positive commenting [YouTube](https://www.trendhunter.com/trends/horizontal-full-screen-mode) users. Join the fight against Vertical Video Syndrome.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 29% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Key Themes Behind This Trend

- **Horizontal-video Trend.:** Many social media platforms now promote and expand horizontal video content.
- **Mobile-video Growth.:** An increasing number of mobile phone users are shooting videos in portrait orientation.
- **Vertical Video Use in Marketing.:** Businesses now incorporate vertical video marketing techniques to connect with mobile phone users.

### Where This Applies

- **Social Media Industry.:** Social media platforms now require horizontal videos and provide opportunities for video content creators to expand their reach.
- **Smartphone Manufacturing Industry.:** Smartphone manufacturers are producing devices with advanced camera technologies, encouraging more mobile phone users to capture videos in portrait mode.
- **Advertising Industry.:** The advent of vertical video content opens up new creative opportunities for marketers to connect with mobile users.

## Related on Trend Hunter

- [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md)
- [Vertical AI Video Generators](https://www.trendhunter.com/trends/google-veo-3-vertical.md)
- [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md)
- [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md)
- [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md)
- [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md)
- [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md)
- [Journalist-Focused Short Films](https://www.trendhunter.com/trends/the-shooting.md)
- [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md)