# Canned Absinthe Cocktails The OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is Herbaceous By Michael Hemsworth | Published 2022-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/verte-absinthe-spirited-seltzer References: [csnews](https://www.csnews.com/verte-absinthe-spirited-selzer) & [oldknowbevco](https://www.oldknowbevco.com)  The OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is arriving the US market as the first absinthe-based seltzer to offer a clean, crisp and herbaceous flavor experience. The canned cocktail aims to bring old-world drinking styles to the modern era and features branding that calls to mind old-fashioned brands from the turn of the last century. The drink boasts the herbaceous flavor of absinthe with mountain water, spirit and fresh herbs, and features a [5% ABV that's lower](https://www.trendhunter.com/trends/this-is-skinny) compared to other varieties on the market. The OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is arriving nationwide and is likely to be a hit this summer as consumers seek out new [sparkling canned cocktail](https://www.trendhunter.com/trends/on-the-rocks-cans) varieties. The drink comes [ready-to-drink](https://www.trendhunter.com/trends/readytodrink-thc-beverages) straight from the can or poured. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 50% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Herbaceous Seltzers:** A new trend of seltzers featuring herbaceous flavors like absinthe is emerging. - **Modernizing Old-world Drinks:** Bringing old-world drinking styles to the modern era through innovative drinks is a trend that could disrupt the beverage industry. - **Lower ABV Beverages:** Offering lower ABV options in popular beverage categories is a trend that could appeal to health-conscious consumers. ### Where This Applies - **Alcoholic Beverages:** The OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is an example of a disruptive innovation opportunity in the alcoholic beverage industry. - **Canned Beverages:** The rise of canned cocktails like the OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is a trend that could disrupt the canned beverage industry. - **Sparkling Beverages:** The emergence of herbaceous seltzers like the OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is a trend that could shake up the sparkling beverage industry. ## Related on Trend Hunter - [Absinthe-Infused Canned Cocktails](https://www.trendhunter.com/trends/the-dark-fairy-cocktail.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Crystal Clear Absinthe Spirits](https://www.trendhunter.com/trends/devils-botany-london-absinthe.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Australian Canned Cocktails](https://www.trendhunter.com/trends/bizzaro.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/barquality-canned-cocktails.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md) - [Spirit-Based Hard Tea Cocktails](https://www.trendhunter.com/trends/red-saint-botanical-spirits.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md)