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# Bunless Plant-Based Burgers
Burger King Has Released the New Vegan 'Version 2 Whopper'

By Niko Pajkovic | Published 2021-08-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/version-2-whopper
References: [vegnews](https://vegnews.com/2021/8/burger-king-japan-vegan-burger) & [burgerking](http://burgerking.com)

[Burger King](https://www.trendhunter.com/trends/bakon-king) has added a new "all meat" vegan burger dubbed the 'Version 2 Whopper' to its menu in Japan. This one-of-kind sandwich replaces buns with two vegan meat patties, which serve to hold a variety of fresh veggies including lettuce, tomatoes, and onions.

Created to highlight the quality of Burger King's new plant-based patties, this unique sandwich will be on offer for a limited amount of time starting September 2nd. In a recent tweet, the company referred to the 'Version 2 Whopper' as an "evolved burger" with a "smoky and fragrant taste and texture."

The release of this new vegan burger is representative of the company's broader expansion into the space of plant-based alternatives. A move that is in keeping with its global competitors including [Wendy's](https://www.trendhunter.com/trends/collectible-kids-meals), A&W, and [McDonald's](https://www.trendhunter.com/trends/red-bean-vegan-burger), all of which are serving similar meat-free sandwiches.

Image Credit: Burger King

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 66% | Activity: 87% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Plant-based Burgers:** The trend of plant-based burgers is disrupting the traditional fast-food industry, creating opportunities for innovative meat alternatives.
- **Meat-free Sandwiches:** The meat-free sandwich trend is changing the way fast food restaurants approach their menus, providing opportunities for creative and unique offerings.
- **Limited Time Offerings:** The limited time offering trend is driving customer interest and engagement, providing opportunities for product launches and testing for fast food companies.

### Who This Affects Most

- **Fast Food:** The fast food industry is adapting to the trend of plant-based burgers and meat-free sandwiches, providing opportunities for new and innovative menu offerings.
- **Meat Alternatives:** The trend towards plant-based burgers and meat-free sandwiches is driving the meat alternatives industry, providing opportunities for new products and innovation.
- **Food Service:** The plant-based burger and meat-free sandwich trend is impacting the food service industry, creating opportunities for new menu items and product offerings.

## Related on Trend Hunter

- [Meat-Free Bacon Burgers](https://www.trendhunter.com/trends/bakon-king.md)
- [Vegetarian Bean-Based Burgers](https://www.trendhunter.com/trends/burger-king-bean-burger.md)
- [Plant-Based Chicken Sandwiches](https://www.trendhunter.com/trends/impossible-original-chickn-sandwich.md)
- [Plant-Based QSR Burgers](https://www.trendhunter.com/trends/impossible-king-sandwich.md)
- [Free Vegan Fast-Food Promotions](https://www.trendhunter.com/trends/whopper-swapper.md)
- [Vegetarian Fast Food Restaurants](https://www.trendhunter.com/trends/vurger-king.md)
- [Plant-Based Burger Expansions](https://www.trendhunter.com/trends/plant-based-whopper.md)
- [Plant-Based Burger Pop-Ups](https://www.trendhunter.com/trends/burger-pop-up.md)
- [Meatless QSR Menu Promotions](https://www.trendhunter.com/trends/meatfree-menu.md)
