# Accessible Planet-Focused Skincare Expansions Versed Skincare is Now Available at Walmart By Elena Rahman | Published 2022-02-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/versed-skincare-is References: [happi](https://www.happi.com/contents/view_breaking-news/2022-02-01/versed-skincare-rolls-out-high-performance-product/) & [versedskin](https://versedskin.com/) [Versed Skincare](https://www.trendhunter.com/trends/versed-makeup) is now offered at Walmart brick-and-mortar locations across the U.S. The fast-growing brand has been trailblazing through the clean skincare industry since its launch in 2019. Versed is on a mission to create products that perform for the planet, the skin, and the body. Its high-performance and clean skincare products are made more accessible with its rollout in Walmart. Melanie Bender, president of Versed, explains that the brand is "thrilled to make [its] results-driven, [clean skincare even more accessible](https://www.trendhunter.com/trends/skincare-retail) by offering that at [Walmart Stores](https://www.trendhunter.com/trends/clean-age-1)." The skincare brand's range is also available via Walmart's e-commerce platform. Clean and eco-friendly products are often out of budget for consumers. Versed Skincare is working towards an effective and affordable option through its partnership with the retail giant. Image Credit: Versed Skincare ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 32% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Accessible Clean Skincare:** Versed Skincare's expansion into Walmart promotes the trend of making clean skincare more accessible to a wider consumer market, leading to disruptive innovation opportunities in clean and affordable skincare products. - **Planet-focused Skincare:** Versed Skincare's mission to create products that benefit the planet also indicates a trend towards planet-focused skincare that can lead to disruptive innovation opportunities in sustainable skincare products. - **Brand Accessibility:** Versed Skincare's partnership with Walmart indicates a trend of brands prioritizing accessibility by expanding their distribution channels, leading to disruptive innovation opportunities in affordable and convenient products for consumers. ### Who This Affects Most - **Skincare:** The skincare industry can leverage the trend of accessible, clean, and planet-focused skincare products to create disruptive innovation opportunities in sustainable and affordable products. - **Retail:** The retail industry can leverage the trend of brand accessibility to create disruptive innovation opportunities in expanding product offerings and engaging a wider consumer market. - **E-commerce:** The e-commerce industry can leverage the trend of accessible clean skincare to create disruptive innovation opportunities in consumer convenience and digital shopping experiences for skincare products. ## Related on Trend Hunter - [Skin-Caring Cosmetics](https://www.trendhunter.com/trends/versed-makeup.md) - [Affordable Acne Care Kits](https://www.trendhunter.com/trends/curology-x-walmart.md) - [Whimsical Hygiene Expansions](https://www.trendhunter.com/trends/clean-age-1.md) - [Healthy Hydration Skincare](https://www.trendhunter.com/trends/hydration-collection.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Exclusive Skincare Retail Expansions](https://www.trendhunter.com/trends/skincare-retail.md) - [Affordable Skincare Expansions](https://www.trendhunter.com/trends/bubble-skincare1.md) - [Premium Private Label Skincare](https://www.trendhunter.com/trends/walgreens-skincare-range.md) - [Value-Conscious Skincare Ranges](https://www.trendhunter.com/trends/walgreens-skincare-products.md)