# Skin-Caring Cosmetics Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin By Laura McQuarrie | Published 2025-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versed-makeup References: [businessoffashion](https://www.businessoffashion.com/articles/beauty/the-hottest-trend-in-makeup-is-skincare-from-rhode-skin-to-versed-to-glow-recipe/) & [instagram](https://www.instagram.com/p/DFyWZG1Pik4/?hl=en&img_index=1)  Clean, cruelty-free skincare brand Versed is beloved for bestsellers like its cleansing balm and its gel-cream moisturizer, and it's now, it's dropping [Versed Makeup](https://www.trendhunter.com/trends/hydration-collection), its first color collection to share "makeup that's good for your skin." Like many brands that are currently dominating the beauty space, Versed is bringing [skin-caring cosmetics](https://www.trendhunter.com/trends/core-collection-1) to the market, and using hybrid formulas to speak to the needs and desires of consumers who desire immediate visible improvements and long-term benefits. The Skin Solution Multi-Serum Skin Tint with Mineral SPF 40, for example, appeals to consumers who wish skin tints had more coverage yet don’t like the heavier feel of a foundation. Coming soon to [Target](https://www.trendhunter.com/trends/futurewise), Versed Makeup also introduces products like the Face Diffuser Multi-Tasking Brush and the Shade Swipe Blush Stick. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 82% | Activity: 89% | Freshness: 35% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hybrid Beauty Solutions:** Consumers are gravitating toward cosmetic products that blend skincare benefits with traditional makeup functionalities, providing a dual-purpose appeal. - **Skin-first Cosmetics:** A shift towards formulations that prioritize skin health is reshaping consumer preferences, creating demand for products that enhance and protect the skin simultaneously. - **Clean Cruelty-free Expansion:** The expansion of clean, cruelty-free beauty lines into color cosmetics segments signifies a new era of ethical consumerism in the makeup industry. ### Industries Being Reshaped - **Beauty and Personal Care:** The integration of skincare elements into cosmetics is revolutionizing this industry, emphasizing dermatologist-inspired formulations in everyday beauty routines. - **Retail:** Major retail chains like Target are capitalizing on innovative beauty offerings, driving growth through exclusive partnerships with hybrid makeup brands. - **Sustainable Manufacturing:** The rise of skin-caring cosmetics is accelerating demand for sustainable manufacturing processes, encouraging brands to adopt eco-friendly production practices. ## Related on Trend Hunter - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Healthy Hydration Skincare](https://www.trendhunter.com/trends/hydration-collection.md) - [Premium Skincare-Makeup Hybrids](https://www.trendhunter.com/trends/outside-in-brand.md) - [Clean Mindful Cosmetics](https://www.trendhunter.com/trends/sonela.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md) - [Skincare-Fortified Makeup Lines](https://www.trendhunter.com/trends/core-collection-1.md) - [Ultra-Moisturizing Skincare Solutions](https://www.trendhunter.com/trends/versalie-skincare.md) - [Serum-Like Vegan Tints](https://www.trendhunter.com/trends/sephoras-reveal-the-real.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md)