# Chic Cab-Calling Shoots The Welcome to Ekaterinburg! Shoot by Igor Oussenko Stars Olga Khodko By Andrew Loh | Published 2011-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versatile-fashionista-shoots References: [fashionserved](http://www.fashionserved.com/gallery/Welcome-to-Ekaterinburg/2232502) & [oussenko](http://www.oussenko.com/) The Welcome to Ekaterinburg! campaign shoot for a fashion boutique, which was lensed by Russian photographer Igor Oussenko, is alluring. I would personally credit the attractiveness to Oussenko’s application of the romantic vintage-retro effect imposed on each of the photos. Shot in Ekaterinburg, which happens to be the city where the photographer resides in, the Welcome to Ekaterinburg! shoot features model Olga Khodko strutting down the streets and plazas in style. Viewers would notice that the styling of Georgy Rushev juxtaposes both masculine and feminine looks. Primped by makeup artist Evgenia Subbotkina and hairstylist Yana Slometskaya, female model Olga Khodko looks elegant and chic in one picture and exudes an aura of androgyny in another. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Romantic Vintage-retro Photography:** Opportunity for fashion brands to incorporate nostalgic and romantic elements in their advertising campaigns. - **Gender-fluid Fashion:** Opportunity for fashion brands to explore and embrace non-traditional, gender-fluid styles and clothing options. - **Local Destination Shoots:** Opportunity for photographers and travel companies to showcase and promote lesser-known destinations in unique and creative ways. ### Sectors Adopting This - **Fashion:** This industry could benefit from the use of nostalgic and gender-neutral elements in its advertising campaigns. - **Photography:** This industry could find opportunities in promoting local destination shoots to showcase, and monetize lesser-known places. - **Travel:** This industry could sponsor local destination shoots to promote new travel destinations and provide content for advertisements. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)