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# Durable Versatile Bottle Designs
MODL is an Adaptable Bottle That Challenges Conventional Designs

By Kalin Ned | Published 2019-04-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/versatile-bottle
References: [kickstarter](https://www.kickstarter.com/projects/modl/278398276?ref=772248&token=3064dcf0)

True innovation comes through the challenging of traditional design and that is exactly what MODL — a highly adaptable and versatile bottle does. The silhouette of the product makes it quite useful for active and outgoing individuals. MODL has a completely flexible silicone body and it can be easily packed. The vessel also includes [multiple interchangeable attachments](https://www.trendhunter.com/trends/the-chameleon-bottle) that can be added based on need.

The 'Rinse MOD,' for example, enables outdoor showers, rinsing gear and more. The other attachments for the versatile bottle include a 'Flow MOD' for hands-free drinking, a 'Pure MOD' for efficient fill-ups at freshwater sources, and a 'Go MOD' that allows users to drink without taking the lid off.

The incredibly versatile bottle will be made available on [Kickstarter](https://www.trendhunter.com/trends/bottle-bottle).

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 97% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Versatile Bottle Designs:** Innovative and adaptable bottle designs that challenge traditional designs and cater to active individuals.
- **Flexible Silicone Body:** Flexible silicone body that provides enhanced durability and versatility for consumers.
- **Interchangeable Attachments:** Interchangeable attachments for bottles that facilitate multiple uses, from outdoor showers to hands-free drinking.

### Who This Affects Most

- **Outdoor Gear & Accessories:** Innovative and adaptable design options for outdoor gear and accessories that enhance user experience and convenience.
- **Fitness & Wellness:** Flexible silicone body and interchangeable attachments that can cater to active, fitness and wellness enthusiasts.
- **Consumer Goods:** Introducing adaptable and customizable consumer goods that cater to the evolving tastes and needs of consumers.

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