# Spitting Image Photography The Iconic Versace Women 2011 Campaign by Mario Testino By Ryan Hinkson | Published 2010-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-women-2011 References: [designscene.net](http://www.designscene.net/2010/07/versace-womenswear-campaign-by-mario.html) & [versace](http://www.versace.com/) The Versace Women 2011 campaign by Mario Testino features the iconic fashion house's faces for 2010/2011: Valerija Kelava, Iselin Steiro and Anna Selezneva. The [black and white photo shoot](https://www.trendhunter.com/trends/il-pranzo-campaign) features the models paired up wearing what's sure to be hot for the Fall/Winter seasons. The coolest part of the shoot is that despite their [distinct looks](https://www.trendhunter.com/trends/star-studded), there are some pictures in the Versace Women 2011 campaign where the models look like the spitting image of one another. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Virtual Fashion Photography:** Using advanced technology and virtual reality to create stunning fashion photographs with less physical models. - **AI-generated Fashion Campaigns:** Using AI to generate fashion campaigns with realistic virtual models that perfectly match the brand's aesthetic. - **Sustainable Fashion Photography:** Shifting towards eco-friendly fashion campaigns, such as digital photography instead of print, to reduce environmental impact. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage virtual photography and AI-generated campaigns to create stunning visuals and reach a wider audience. - **Technology:** Advanced technology such as virtual reality, artificial intelligence, and sustainable practices can revolutionize the way fashion photography and campaigns are created. - **Advertising and Marketing:** Using cutting-edge technology and more sustainable practices can create a more impactful visual experience for consumers, changing the way advertising and marketing campaigns are executed and received. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)