# Blurry Perfume Ads The Versace Vanitas Fragrance Campaign Stars Lindsey Wixson By Meghan Young | Published 2010-10-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-vanitas-fragrance-campaign References: [nymag](http://nymag.com/daily/fashion/2010/10/lindsey_wixson_versace.html) & [versace](http://www.versace.com) Model Lindsey Wixson is certainly carving her name into the fashion industry, and being the face of the [Versace](https://www.trendhunter.com/trends/signature-eyewear-collection) Vanitas Fragrance campaign is just another notch on the belt. Photographer Craig McDean captured a much more sophisticated side of this model. So much so, that her signature doll-face look -- pouty lips and all -- was sadly lacking in the Versace Vanitas Fragrance campaign. The perfume itself won't launch in the United States until 2012, unfortunately. But at least we now know it's on its way! ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Sophisticated Fragrance Campaigns:** Disruptive innovation opportunity: Create fragrance campaigns that focus on a more refined and sophisticated aesthetic, moving away from the traditional doll-faced models. - **Delayed Product Launches:** Disruptive innovation opportunity: Develop strategies to minimize delays in product launches, allowing for faster market entry and increased brand engagement. - **Model-driven Advertising:** Disruptive innovation opportunity: Explore alternative advertising models by featuring different types of models that break away from the conventional standards of beauty. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Integrate technology and AI to create virtual fashion experiences and personalized shopping recommendations. - **Beauty:** Disruptive innovation opportunity: Create customizable fragrance offerings that allow customers to mix and match scents to create their own unique perfume. - **Marketing:** Disruptive innovation opportunity: Utilize influencer marketing strategies to reach a wider audience and increase brand visibility in the fragrance industry. ## Related on Trend Hunter - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Actress-Starring Clog Campaigns](https://www.trendhunter.com/trends/mcm-x-crocs-campaign.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)