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# Stripped Down Celeb Campaigns
The Versace SS 2011 Ad Stars January Jones

By Meghan Young | Published 2010-12-15 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/versace-ss-2011
References: [justjared.buzznet](http://justjared.buzznet.com/2010/12/14/january-jones-naked-versace-spring-summer-ad-campaign/) & [versace](http://www.versace.com)

January Jones embodies sensual perfection in the [Versace](https://www.trendhunter.com/trends/signature-eyewear-collection) SS 2011 ad campaign. Mysteriously tantalizing without being overtly crude, the ad is both tasteful and effective.

Captured by famed photographer Mario Testino, the Versace SS 2011 ad campaign showcases only a strategically placed Versace purse and [sexy stilettos](https://www.trendhunter.com/trends/contemporary-femininity). I can't help but feel that Jones is channeling the grace and elegance of Betty Draper, while injecting a bit of her own edge as well through these gorgeous prints, making for a lovely series.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 74% | Activity: 95% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Key Themes Behind This Trend

- **Minimalistic Celebrity Campaigns:** Creating effective ads with few elements could be a way to stand out from the norm.
- **Subtle Advertising Tactics:** Promoting fashion items with strategic placement could lead to increased interest and sales.
- **Mysterious and Tasteful Celebrity Endorsements:** Approaching celebrity endorsements in an understated manner could resonate with audiences seeking class and sophistication.

### Where This Applies

- **Fashion:** Fashion companies could benefit from minimalistic advertising campaigns that focus on strategically placed accessories.
- **Marketing:** Marketing agencies could explore new ways to promote products through subtle and understated advertising tactics.
- **Entertainment:** Celebrities in the entertainment industry could leverage their status to promote products through mysterious and tasteful endorsements.

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