# Pop Queen Campaigns Madonna Stars in Versace's Spring/Summer Campaign By Vasiliki Marapas | Published 2014-12-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/versace-spring-summer References: [refinery29](http://www.refinery29.com/2014/12/78932/madonna-versace-campaign) & [versace](http://www.versace.com/) Queen M stars in Versace's Spring/Summer Campaign for the 2015 season. The campaign was shot by famed photography duo Mert Alas and Marcus Piggott, who also shot the superstar's risque [topless spread](https://www.trendhunter.com/trends/velvet-heat) for Interview Magazine earlier this year. Kim Kardashian might have "broken" the Internet with her now-infamous Paper magazine cover, but Madge has been shocking the public for as many years as the reality TV star has been alive. Even at 56-years-young, the Queen of Pop isn't afraid to tantalize with a little skin. Madonna is the perfect choice for the [Versace campaign](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) because she epitomizes the brand perfectly: bold, fearless and glamorous. Described as a "true Versace icon," Madonna steals the show in these [monochromatic images](https://www.trendhunter.com/trends/alessandro-micheles). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 72% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Bold Fashion Campaigns:** Fashion brands can capitalize on featuring celebrities who are known for being bold, fearless, and glamorous, like Madonna in Versace's campaign. - **Shock Value Marketing:** Brands can create buzz and generate attention by shocking the public with provocative and daring imagery, similar to Madonna's topless spread for Interview Magazine. - **Ageless Beauty:** There is a growing trend of featuring older celebrities in fashion campaigns to challenge societal norms of beauty and showcase diversity, as seen with Madonna at 56 years old. ### Sectors Adopting This - **Fashion:** Fashion brands, like Versace, can leverage bold and fearless personalities to showcase their products and create a strong brand image. - **Magazine Publishing:** Publishers can generate buzz and increase readership by featuring provocative and daring imagery that captures attention, as seen in Madonna's topless spread for Interview Magazine. - **Beauty and Cosmetics:** Beauty brands can tap into the trend of embracing ageless beauty by featuring older celebrities in their marketing campaigns to promote inclusivity and diversity. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Pop Star-Approved Valentine's Campaigns](https://www.trendhunter.com/trends/kate-spade-x-madison-beer.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)