# Grayscale Bombshell Fashion Ads The Versace Spring 2014 Woman Campaign Stars Anna Ewers By Meghan Young | Published 2014-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-spring-2014-woman References: [fashiongonerogue](http://www.fashiongonerogue.com/anna-ewers-poses-versace-spring-2014-woman-campaign/) & [versace](http://www.versace.com/) It is undeniable that model Anna Ewers is a certified bombshell in the [Versace](https://www.trendhunter.com/trends/signature-eyewear-collection) Spring 2014 Woman ad campaign. She channels a bit of Brigitte Bardot in the images with her big blonde hair. Of course, the looks are a little more modern for the '60s muse. From [studded eyeglasses](https://www.trendhunter.com/trends/no-rules-club) to cutout dresses and sequinned t-shirts, the looks are just what a fan of the Italian label has come to expect. The Versace Spring 2014 Woman ad campaign was shot in studio by photography duo Mert Alas and Marcus Piggott. Captured completely in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25), the luxuriously edgy and glam looks were styled by Joe McKenna. The German beauty successfully seduces potential Versace shoppers with her sexy stare, lush pout and overall flawless face. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 71% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Luxury Fashion Ads:** Fashion labels may adopt luxurious and glamorous messaging to appeal to the high-end market segment. - **Retro Styles:** Fashion designers could revisit older styles, such as the 60's era, and add a modern twist to create attractive fashion statements. - **Celebrity Endorsements:** Fashion labels may hire A-Listers to endorse their brand and effectively target their audience. ### Who This Affects Most - **Fashion:** Fashion designers may create fashion pieces that are luxurious and edgy to appeal to the high-end fashion market segment. - **Beauty:** Beauty brands may use celebrity endorsements to market their products effectively. - **Photography:** Photographers may offer black and white photo shoots to give their clients that classic, retro look. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)