# Seductive Gladiator Campaigns The Versace Spring 2013 Campaign is Full of Blue-Hued Warriors By Katie Pagnotta | Published 2012-12-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-spring-2013 References: [highsnobette](http://www.highsnobette.com/news/2012/12/25/kate-moss-daria-werbowy-and-joan-smalls-star-in-versace-spring-2013-campaign/) & [style](http://www.style.com/fashionshows/review/S2013MEN-VERSACE) The Versace Spring 2013 campaign is a [star-studded model shoot](https://www.trendhunter.com/trends/winter-2025-campaign) that brings out modern-day gladiators. The luminescent blue shoot features industry favorites Kate Moss, Daria Werbowy and Joan Smalls accompanied by chiseled male models. The picturesque photos make the colorful pieces pop and give the clothes and accessories a theme of [power and dominance](https://www.trendhunter.com/trends/on-your-own-time). Highlights of the campaign include a shot of Moss in a bright orange mini dress and gladiator boots in the midst of 3 half-naked male models. The photo is set against a dark background and the contrast makes for a vivid and empowering scene. The Versace Spring 2013 campaign is strong, bold and entices you to unleash your inner warrior. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 48% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Star-studded Model Shoot:** Opportunity for brands to collaborate with influential models and create visually captivating campaigns. - **Modern-day Gladiators:** Potential for fashion and fitness industries to incorporate gladiator-inspired designs and athletic apparel. - **Empowering Visuals:** Demand for striking and empowering imagery in fashion and advertising campaigns. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to incorporate gladiator-inspired designs and power-themed campaigns. - **Fitness:** Potential for fitness brands to develop gladiator-inspired athletic apparel and promote empowerment through physical fitness. - **Advertising:** Opportunity for advertising agencies to create visually captivating campaigns that empower and appeal to consumers. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)