# Sandwiched Supermodel Spreads A Party of Three in the Versace Spring 2011 Campaign By Summer Luu | Published 2011-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-spring-2011-campaign References: [fashiongonerogue](http://fashiongonerogue.com/versace-spring-2011-campaign-abbey-lee-kershaw-mario-testino/) & [versace](http://www.versace.com) Whether they’re her entourage, admirers or maybe just handsome arm accessories, these boys are loving Abbey Lee Kershaw in the Versace Spring 2011 Campaign. But who can resist this blonde bombshell as she showcases the latest collection from the [haute couture brand](https://www.trendhunter.com/trends/winter-2025-campaign)? This year’s stunning looks includes [geometric cut-outs revealing slivers of skin](https://www.trendhunter.com/trends/contemporary-femininity) in subtly sexy ways. The Versace Spring 2011 Campaign shows that you won’t just get one guy, you’ll get two boys to play with if you wear these sizzling styles. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Versace Spring 2011 Campaign:** The campaign showcases the innovative use of geometric cut-outs to create subtly sexy looks, disrupting traditional fashion advertisements. - **Blonde Bombshell Trend:** The presence of Abbey Lee Kershaw as the face of the campaign highlights the growing demand for blonde models in the fashion industry, creating opportunities for further exploration and representation. - **Dual Companion Concept:** The inclusion of two boys as accessories in the campaign suggests a trend of showcasing models in multitudes, opening up possibilities for inclusive and diverse fashion narratives. ### Who This Affects Most - **Fashion Advertising:** The Versace Spring 2011 Campaign introduces disruptive innovation opportunities in the way fashion brands advertise their collections, by incorporating geometric cut-outs and multiple models. - **Modeling Industry:** The campaign highlights the demand for blonde models, presenting a potential disruption in the representation and diversity of models within the industry. - **Fashion Photography:** The use of two boys as companions in the campaign opens up opportunities for creative storytelling and inclusive fashion narratives, pushing the boundaries of traditional fashion photography. ## Related on Trend Hunter - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)