# Suave Cyan Spreads The Versace Menswear SS12 Campaign Brings Posh Apparel and Patterns to the Pool By Amelia Roblin | Published 2012-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-menswear-ss12 References: [homotography.blogspot.au](http://homotography.blogspot.com.au/2012/01/versace-man-ss12-campaign.html) & [mertandmarcus](http://www.mertandmarcus.com/) By now, a number of people will have come across some of the photos of the fashion label's [womenswear collection](http://www.trendhunter.com/trends/versace-spring-summer-2012-campaign), and with a strikingly complementary quality, this is the Versace Menswear SS12 campaign. Like the sensual female series, this group of sultry snapshots was photographed by Mert & Marcus in Boreggo Springs, California. Surrounding a dry domestic pool with a richly textured landscaped border, these snapshots feature the strapping male model Ryan Barrett in a broad variety of luxurious garments. Lensed from within the deep end, he wears a dapper grey suit in just one photograph. However, the other pictures showcase [loose-fitting pants and shirts](https://www.trendhunter.com/trends/mens-stuff) of spectacular vivid colors and patterns which visually pop from the blue-tinted filters of the Versace Menswear SS12 campaign. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 81% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Poolside Fashion:** Disruptive innovation opportunity in the luxury fashion industry to create unique and bold patterns for poolside outfits. - **Blue-tinted Filters in Photography:** Disruptive innovation opportunity in the photography industry to create new filters for indoor and outdoor photoshoots that enhance colors and textures in a distinctive way. - **Complementary Men's and Women's Campaigns:** Disruptive innovation opportunity in the fashion industry to create complementary campaigns for men and women that showcase the brand's signature style and enhance brand recognition. ### Sectors Adopting This - **Luxury Fashion:** Innovative marketing and design strategies can help luxury fashion brands stand out in the competitive market by creating bold and unique patterns and designs for poolside fashion outfits. - **Photography:** Offering distinct and unique effects in photography can open up opportunities to serve the fashion and art industries with their demand for creative campaigns and editorials. - **Fashion:** Opportunities for designers and marketers arise in creating complementary campaigns that pair men's and women's clothing in a way that is visually stimulating and aligns with a cohesive brand image. ## Related on Trend Hunter - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Leisure Performance Style](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md)