# Masculine Nostalgia Marketing (UPDATE) The Latest Versace Menswear Campaign is a Nod to the 90s By Jana Pijak | Published 2015-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-menswear-campaign References: [fuckingyoung.es](http://fuckingyoung.es/versace-springsummer-2015-campaign/) & [versace](http://versace.com/) Models Filip Hrivnak, Miroslav Chech and Alessio Pozzi star in the [Versace](https://www.trendhunter.com/trends/signature-eyewear-collection) Menswear campaign for Spring/Summer 2015. The advertorial was first previewed in late 2014 and featured the revival of flamboyant menswear looks from the 90s. Synonymous with the signature aesthetic of late designer Gianni Versace, this collection features flamboyant separates and beachwear staples that aren't afraid to show some skin. Perfect for warm Miami nights, the collection's most memorable pieces are its netted t-shirts that feature a transparent design. The garments are reminiscent of nostalgic club wear and are showcased alongside Versace's handpainted leather jackets that draw inspiration from Miami's Art Basel event. In addition to vibrant clothing items, this Versace Menswear campaign also highlights oversized [Medusa](https://www.trendhunter.com/trends/bachig) pendant necklaces, gold buckled shoes and branded leather goods. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 75% | Activity: 32% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Masculine Nostalgia Marketing:** Opportunity to capitalize on the trend of using nostalgia to target male consumers in marketing campaigns. - **Flamboyant Menswear Revival:** Opportunity to bring back flamboyant and daring menswear styles from the 90s, appealing to fashion-forward consumers. - **Transparent Design Trend:** Opportunity to incorporate transparent design elements into clothing, creating unique and eye-catching pieces. ### Industries Being Reshaped - **Fashion:** Fashion industry can utilize masculine nostalgia marketing and the revival of flamboyant menswear styles to create innovative and trendy fashion collections. - **Advertising:** Advertising industry can develop creative campaigns that use nostalgia to target male consumers and promote flamboyant menswear and transparent design trends. - **Accessories:** Opportunity for the accessories industry to create innovative accessories such as oversized pendant necklaces and gold buckled shoes inspired by the Versace menswear campaign. ## Related on Trend Hunter - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md)