# Seductive Acid Washed Ads The Versace Jeans Spring/Summer 2013 Campaign Preview is Beach Ready By Jana Pijak | Published 2013-04-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/versace-jeans-springsummer-2013 References: [fuckingyoung.es](http://fuckingyoung.es/versace-jeans-springsummer-2013-campaign-preview/) & [artpartner](http://www.artpartner.com/artists/image/mert-alas-marcus-piggott/) Edward Wilding, Kacey Carrig and supermodel Daria Werbowy star in the [Versace](https://www.trendhunter.com/trends/signature-eyewear-collection) Jeans Spring/Summer 2013 campaign preview. Hitting the beach, the denim clad trio pose seductively while sporting the famed Italian fashion label's latest [acid-wash printed designs](https://www.trendhunter.com/trends/seasonal-denim-collections). This chromatically filtered ad campaign is lensed by legendary photographers Mert Alas and Marcus Piggott who capture a series that is retro infused and visually vivid. A nod to the brand's 80s and early 90s fame under the creative direction of the late Gianni Versace, this youthful [denim collection](https://www.trendhunter.com/trends/mingyu-fall-denim) revives past era fads and reintroduces them to a new generation of the brand's followers. The Versace Jeans Spring/Summer 2013 campaign preview hits the beach with its scantily dressed top model trio who pose seductively while laying together in the sand. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 79% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Retro Fashion:** Disruptive innovation opportunity: Create a line of clothing that combines vintage designs with modern aesthetics to appeal to a new generation of fashion-conscious consumers. - **Chromatic Filtering:** Disruptive innovation opportunity: Develop a mobile app or photo editing software that applies unique chromatic filters to enhance the visual appeal of photographs. - **Revival of Acid-wash Designs:** Disruptive innovation opportunity: Collaborate with fashion designers to create a sustainable and eco-friendly line of acid-washed clothing, utilizing new dyeing techniques to reduce environmental impact. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Integrate wearable technology into fashion designs, creating smart clothing that offers unique functionalities and enhanced user experiences. - **Photography:** Disruptive innovation opportunity: Develop a new type of camera lens or filter that can replicate the retro and visually vivid effects seen in the Versace Jeans campaign, offering photographers a new creative tool. - **Sustainable Fashion:** Disruptive innovation opportunity: Utilize innovative materials and manufacturing processes to create a line of sustainable denim clothing, appealing to environmentally conscious consumers. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)