# Glossy Neon Ads (UPDATE) The Versace FW14 Campaign Stars Anna Ewers and Stella Tennant By Meghan Young | Published 2014-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-fw14 References: [imageamplified](http://www.imageamplified.com/2014/07/campaign-anna-ewers-stella-tennant-filip-hrivnak-daniel-van-der-deen-for-versace-fall-2014-by-mert-marcus-david-bradsha.html) & [versace](http://www.versace.com/) Additional images from the [Versace](https://www.trendhunter.com/trends/signature-eyewear-collection) FW14 campaign have been released to the delight of many around the globe. For those who have been wanting to add some high-end accessories to their fall wardrobe this year, this campaign promotes a good place to start. The Versace FW14 campaign is especially attractive to those who are looking to embrace an edgy and fierce look for the upcoming season. The Versace FW14 ad campaign was shot by photography duo Mert Alas and Marcus Piggott. It stars models Anna Ewers and Stella Tennant. Captured at night against a neon pink backdrop and complete with subtle flairs of light, the two beauties could be likened to mannequins. [Chic eyewear](https://www.trendhunter.com/trends/no-rules-club) and [leather purses](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) are featured in the photoshoot. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Neon Advertising:** The use of neon backdrops in advertising campaigns creates a visually striking and attention-grabbing aesthetic. - **Luxury Accessories:** The promotion of high-end accessories in fashion campaigns provides an opportunity for consumers to elevate their wardrobes and express their individual style. - **Edgy Fashion:** The embrace of an edgy and fierce look in fashion campaigns caters to the growing demand for unique and unconventional styles. ### Sectors Adopting This - **Advertising:** The use of neon backdrops in advertising opens up opportunities for agencies to create visually captivating campaigns that stand out from the competition. - **Fashion:** The promotion of luxury accessories in fashion campaigns presents opportunities for designers and retailers to cater to the demand for premium products. - **Eyewear and Accessories:** The featuring of chic eyewear and leather purses in the Versace FW14 campaign highlights the potential for growth and innovation in the luxury accessories market. ## Related on Trend Hunter - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)