# Sci-Fi Style Spreads The Versace FW11/12 Campaign Channels Extraterrestrial Looks By Amelia Roblin | Published 2011-07-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-fw11-12-campaign References: [homotography.blogspot](http://homotography.blogspot.com/2011/07/verscae-fall-winter-1112-by-mert-marcus.html) & [mertandmarcus](http://www.mertandmarcus.com/) The constantly enhancing world of video games becomes an increasingly hypnotic place, and it seems as though the Versace FW11/12 campaign is attempting to capture attention in a similar way. Mert & Marcus photographed ensembles from the upcoming men's and women's collections, but it's somewhere between the styling and the airbrushing that makes the pair of models look like [computer generated images](https://www.trendhunter.com/trends/desigual-x-neural-fashion). The striking Saskia de Brauw and the devilishly handsome Sean O'Pry wear what look to be hybrid retro and [futuristic fashions](https://www.trendhunter.com/trends/the-future-is-not-set), touched up meticulously to embody a [digitally-drawn aesthetic](https://www.trendhunter.com/trends/pixelated). The Versace FW11/12 campaign takes place amidst what appears to be a barren lunar landscape. The hot yellow glow of a rising sun embraces rough rock formations with a warm halo in the background, giving the entire scene an aura of luxe fantasy. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Retro-futuristic Fashion:** Fashion brands can explore combining elements of retro and futuristic styles to create visually striking and digitally-drawn aesthetics in their campaigns. - **Digitally-enhanced Environments:** Utilizing digital editing techniques to create otherworldly landscapes in fashion campaigns can capture attention and create a sense of luxury fantasy. - **Computer-generated Model Looks:** Creating models that resemble computer generated images through styling and airbrushing techniques offers a sci-fi inspired approach to fashion advertisements. ### Where This Applies - **Fashion:** Fashion brands can explore disruptive innovation opportunities by incorporating hybrid retro-futuristic styles and digitally-enhanced environments into their campaigns. - **Advertising:** The use of computer-generated model looks and digitally-enhanced environments in fashion campaigns presents an opportunity to explore disruptive advertising techniques. - **Digital Editing:** The demand for digitally-enhanced environments and computer-generated model looks in fashion campaigns creates an avenue for disruptive innovation in the field of digital editing. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)