# Mod Animalistic Ads The Versace FW 13/14 Campaign Turns Models into Predators By Leslie Chen | Published 2013-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/versace-fw-1314 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/05/versus-versace-fw-1314-campaign.html) & [versace](http://www.versace.com/) High fashion with a bit of a zoological twist, the Versace FW 13/14 campaign is the luxury brand's latest look at what's to come for the next two seasons. With a total of six different models, Daga Ziober, Eleonora Baumann, Sophie "Hirschy" Hirschfelder, Zlata Mangafic, Allen White and Jester White, the Versace FW 13/14 advertisements definitely have selling power in terms of numbers in models. Donning matching gold-detailed ensembles as well as black and white checkered ones, the models look like a pack of animals ready to attack their prey. They are also outfitted in [sleek leather outfits](https://www.trendhunter.com/trends/velvet-heat) perfect for the colder seasons. The images are largely monochromatic, giving the campaign a sophisticated modern feel. Check out the Versace FW 13/14 campaign to see how [matching one another's outfits](https://www.trendhunter.com/trends/la-famiglia-collection) may once again be considered in style. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 28% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **High Fashion Zoological Twist:** Opportunity for luxury fashion brands to incorporate animal-inspired designs to create unique and memorable campaigns. - **Matching Outfits Style Trend:** Chance for fashion companies to bring back the trend of matching outfits, creating a sense of unity and cohesion among consumers. - **Monochromatic Modern Feel:** Potential for brands to embrace monochromatic color schemes to create a sophisticated and contemporary aesthetic in their campaigns. ### Industries Being Reshaped - **Luxury Fashion:** Disruptive innovation opportunity for luxury fashion brands to explore animal-inspired designs and incorporate them into their collections. - **Fashion Retail:** Opportunity for fashion retailers to promote the trend of matching outfits and offer coordinated apparel options to consumers. - **Advertising and Marketing:** Chance for advertising and marketing agencies to experiment with monochromatic visuals and create campaigns with a modern and sophisticated feel. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md)