# Sultry Tropical Campaigns Adriana Lima Stars in the Versace for Riachuelo Campaign By Vasiliki Marapas | Published 2014-11-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/versace-for-riachuelo References: [wearesodroee](http://wearesodroee.com/2014/11/11/versace-for-riachuelo-summer-2014/) & [versace](http://www.versace.com/) The incredible Mert Alas and Marcus Piggott shot Adriana Lima in the Versace for Riachuelo Summer 2014 campaign. Nightclub-lighting causes Lima's skin to look a muted, purple-ish shade against the [electrifying color backgrounds](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) (featuring cut-out tropical trees and fruit) she is shot against. Lima's garments, chosen by [fashion editor Patti Wilson](https://www.trendhunter.com/trends/contemporary-femininity), are equally-as-electrifying. Every piece is loud and eye-catching, announcing its presence with dynamic colors and prints, in typical Versace fashion. Think slinky leopard print dresses, gem-encrusted shirts and blouses festooned with tropical fare like seashells and hibiscus. Lima's sleek black hair was styled by hair expert Akki Shirakawa, while makeup artist Sammy Mourabit applied [dark eyeliner and lipstick](https://www.trendhunter.com/trends/rendezvous-ivory) that pops in an illuminated ultraviolet shade. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Tropical Fashion:** Fashion industry could incorporate vibrant tropical prints and designs in their collections, giving a fresh and unique feel to their offerings. - **Nightlife-themed Campaigns:** Advertising industry could explore nightlife-themed campaigns to add an electrifying and unconventional edge to their promotions. - **Gem-encrusted Clothing:** Jewelry industry could experiment with attaching gemstones to clothing to create a luxurious and trendy clothing line. ### Where This Applies - **Fashion:** Fashion industry could take inspiration from the exciting and bold tropical collections in their upcoming lines. - **Advertising:** Advertising industry could explore unconventional themes like nightlife to create unique campaigns that attract attention and stand out. - **Jewelry:** Jewelry industry could introduce new ideas for wearable accessories by incorporating gemstones onto clothing. ## Related on Trend Hunter - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)