# Fabulous Fruit-Printed Pieces The Versace for H&M Cruise 2012 Collection is Pastel Chic By Souzan Michael | Published 2011-12-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-for-hm-cruise-2012 References: [fashionologie](http://www.fashionologie.com/Versace-HM-Full-Second-Collection-Cruise-2012-Pictures-20870530) & [guardian](http://www.guardian.co.uk/fashion/gallery/2011/dec/14/versace-for-h-and-m-cruise-collection?newsfeed=true) After the incredible success of [Versace's](https://www.trendhunter.com/trends/bright-crystal) collaboration with fast fashion retailer H&M last month, it should come as no surprise that the brands have come out with a second installment: the Versace for H&M Cruise 2012 collection. Set to launch on January 19th, the collection will only be available online in Sweden, the United Kingdom, Germany, Denmark, the Netherlands and Norway. Full of pretty, [fruit-printed dresses](https://www.trendhunter.com/trends/the-lilly-reserve-collection), jackets, t-shirts and even accessories, as well as body-conscious pastel pieces, the Versace for H&M Cruise 2012 collection is made up of the [ultimate spring wear](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). This is one collection that would look perfect poolside or worn at a chic summer barbecue. Check out the Versace for H&M Cruise 2012 collection for some flirty spring pieces. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fast Fashion Collaboration:** Opportunity for brands to collaborate with fast fashion retailers to create limited edition collections. - **Fruit Prints:** Growing trend of incorporating fruit prints into clothing and accessories for a fun and playful look. - **Pastel Chic:** Increasing demand for pastel-colored clothing pieces that are stylish and trendy. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can explore collaborations with designers to create affordable and fashionable limited edition collections. - **Textile and Print Industry:** Opportunities for textile and print companies to cater to the demand for fruit-printed fabrics and designs. - **Online Retail:** Online retailers can capitalize on exclusive online launches to create excitement and drive sales for limited edition collections. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Canadian-Made Cruise Collections](https://www.trendhunter.com/trends/shans-cruise-2026-line.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md)