# Graphic Geometry Menswear The Versace for H&M Cruise 2012 Menswear Campaign Stands Out By Jana Pijak | Published 2012-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-for-hm-cruise-2012-menswear-campaign References: [thefashionisto](http://thefashionisto.com/river-viiperi-for-versace-x-hm-cruise-2012/) & [malemodelscene.net](http://www.malemodelscene.net/2pm-models/lookbook-river-viiperi-versace-hm-cruise-2012/) The [Versace](https://www.trendhunter.com/trends/signature-eyewear-collection) for [H&M](https://www.trendhunter.com/trends/hm-x-glenn-martens) Cruise 2012 menswear campaign features graphic and geometric looks perfect for any occasion. Model River Viiperi stars in the clean and sleek advertorial looking dapper in a sea of black and blue. Versace's second collaboration with the Swedish retailer takes on a softer and more sophisticated approach, replacing bold prints with structured silhouettes. The epitome of luxury, this [sophisticated menswear spread](https://www.trendhunter.com/trends/louis-vuitton-ss26) fuses an eclectic mix of loungewear, relaxed daywear and suited separates. This collection, available exclusively online, is sure to be a huge hit with valued customers looking for an affordable taste of luxury. This ready-to-wear line is the perfect combination of quality, fashion and low cost. Versace lovers will swoon for accessible looks fit for a style star. Image Credit: H&M ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Graphic Geometry Menswear:** Disruptive innovation opportunity: Explore the use of graphic and geometric patterns in menswear to create visually striking and unique designs. - **Structured Silhouettes:** Disruptive innovation opportunity: Develop new ways to create structured silhouettes in menswear, offering a modern and sophisticated alternative to bold prints. - **Affordable Luxury:** Disruptive innovation opportunity: Find innovative ways to provide customers with affordable yet luxurious fashion options, meeting the demand for high-end looks at lower price points. ### Who This Affects Most - **Fashion & Retail:** Disruptive innovation opportunity: Integrate graphic and geometric patterns in menswear collections to attract customers seeking unique and visually striking fashion pieces. - **Textile & Apparel:** Disruptive innovation opportunity: Develop new techniques and fabrics to create structured silhouettes in menswear, offering increased comfort and style options. - **E-commerce:** Disruptive innovation opportunity: Build online platforms that provide access to affordable luxury fashion, catering to customers looking for premium style at lower price points. ## Related on Trend Hunter - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)