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# Designer Diffusion Extensions
Versace for H&M Spring 2012 Collection is Already in the Works

By Katherinev123 | Published 2011-11-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/versace-for-h-m-spring-2012
References: [mirror](http://www.mirror.co.uk/celebs/news/2011/11/16/versace-for-h-m-hits-uk-stores-in-minus-15-hours-stay-ahead-and-take-a-sneak-peek-at-the-ss12-preview-while-you-queue-115875-23566564/) & [fashionista](http://fashionista.com/2011/11/heres-a-sneak-pek-at-versace-for-hm-spring-2012-because-thats-happening/)

It was only about a week ago that [Versace](https://www.trendhunter.com/trends/bright-crystal) for [H&M](https://www.trendhunter.com/trends/femininity-in-bloom) fans camped outside stores anxiously awaiting the arrival of the collection, but it turns out that they didn't have to worry about the limited nature of the line after all because the Versace for H&M Spring 2012 collection is already in the making.

While this is great news for devoted fashion-lovers, it probably isn't for those who were hoping to make a quick buck on [eBay](https://www.trendhunter.com/trends/margherita-maccapani-missoni) from marking up items from Versace's first H&M collection. As Fashionista.com points out, the new line "could mean Versace for H&M items will fetch even less on eBay once shoppers find out they’ll get another opportunity to buy it, and perhaps have even cuter options."

Arriving as early as February, the Versace for H&M Spring 2012 line will comprise strappy springtime sandals, swimwear and vibrantly printed pieces, including a pair of purple shorts with cute fruits all over. Check out the gallery for a preview of what's to come from the soon-to-be-coveted collection.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 40% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Fast Fashion Growth:** The release of the Versace for H&M Spring 2012 collection soon after the first collection indicates a potential trend of fast fashion collections with shortened development times.
- **Designer Collaborations:** Designer collaborations with fast-fashion brands like H&M provide marketing and revenue opportunities for luxury fashion brands.
- **Sustainable Fashion:** Increased production of disposable fashion may lead to a greater interest and innovation in sustainable fashion solutions.

### Where This Applies

- **Apparel and Fashion Retail:** The fashion retail industry can benefit from more designer collaborations with fast-fashion brands, capitalizing on consumer interest in high-end fashion at affordable prices.
- **Online Marketplaces:** An increase in fast fashion releases might lead to an opportunity for online marketplaces for fashion to grow and expand.
- **Sustainable Textiles:** As fast fashion becomes more prominent, there is an opportunity for the sustainable textiles industry to grow, providing eco-friendly alternatives to disposable fashion.

## Related on Trend Hunter

- [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md)
- [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)
- [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md)
- [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md)
- [Collaborative Premium Flip-Flops](https://www.trendhunter.com/trends/printed-sandal.md)
- [Fragrance-Integrated Fashion Accessories](https://www.trendhunter.com/trends/bright-crystal.md)
- [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md)
- [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md)
- [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md)
