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# Fresh Fruity Collections (UPDATE)
Abbey Lee Kershaw for Versace for H&M Cruise 2012 Lookbook

By Katherinev123 | Published 2012-01-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/versace-for-h-m-cruise-2012-lookbook
References: [designscene.net](http://www.designscene.net/2012/01/abbey-lee-kershaw-versace-hm-cruise-2012.html) & [hm](http://www.hm.com)

The [Versace](https://www.trendhunter.com/trends/signature-eyewear-collection) for H&M Cruise 2012 lookbook is here and it features -- who else -- the lovely Abbey Lee Kershaw. Recently, Trend Hunter gave you a preview of the pieces from the Versace for H&M Cruise 2012 collection and now the pics from this lookbook will give you a look at the line's newly revealed items as well as tips on how to combine them together for the ultimate in [fresh spring and summer style](https://www.trendhunter.com/trends/marie-oliver).

In the Versace for H&M Cruise 2012 lookbook, Kershaw looks fun and feminine as she models the collection's vibrant and [fruit-printed styles](https://www.trendhunter.com/trends/fioretta). The line includes a range of hot weather-worthy pieces, including a gathered pink tank dress and a printed blouse with matching flats and hair ribbon.

The items from the Versace for H&M Cruise 2012 line are sure to put a smile on your face -- with pineapples, strawberries and cherries all over you, how can you help it?

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 96% | Activity: 94% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Fruit-printed Fashion:** Disruptive innovation opportunity: Create sustainable fashion lines using realistic fruit prints.
- **Combining Prints:** Disruptive innovation opportunity: Develop technology to effortlessly combine different prints in fashion design.
- **Hot Weather-worthy Pieces:** Disruptive innovation opportunity: Invent lightweight and breathable materials for summer fashion.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Integrate augmented reality into fashion retail experiences.
- **Sustainable Fashion:** Disruptive innovation opportunity: Enable fashion brands to create eco-friendly collections with zero waste.
- **Textile:** Disruptive innovation opportunity: Develop advanced fabric technology to regulate body temperature in hot weather.

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