# Stylish Voyeur Ads (UPDATE) The Versace for H&M Cruise 2012 Campaign Stars Abbey Lee Kershaw By Meghan Young | Published 2012-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-for-h-m-cruise-2012-campaign References: [fashionising](http://www.fashionising.com/pictures/b--versace-hits-the-advertising-jackpo-17044.html) & [hm](http://www.hm.com/) There is no doubt that people would be tempted to enviously spy on anyone who gets their hands on the latest H&M collaboration collection, which the [Versace](https://www.trendhunter.com/trends/signature-eyewear-collection) for H&M Cruise 2012 campaign portrays artistically. With a covert paparazzi vibe, this ad campaign captures two beautiful models languidly lounging around a pool in the coveted pieces. Unlike the cruise collection's [lookbook](http://www.trendhunter.com/trends/versace-for-h-m-cruise-2012-lookbook), which is very simple and direct, the Versace for H&M Cruise 2012 campaign builds a narrative with each shot. It has a Hollywood-like theme that makes each fashion design feel even more exclusive than it already is. Model Abbey Lee Kershaw, who is also the star of the lookbook, does a fantastic job channeling her inner celebrity as she relaxes outdoors unbeknownst that there lurks a voyeur behind the bushes. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 39% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Artistic Campaigns:** Disruptive innovation opportunity: Exploring new ways to present fashion collaborations through visually stunning and narrative-driven ad campaigns. - **Covert Paparazzi Vibes:** Disruptive innovation opportunity: Incorporating elements of voyeurism and secrecy in advertising to create intrigue and desire for products. - **Exclusive Fashion Design:** Disruptive innovation opportunity: Emphasizing the exclusivity of fashion collections through celebrity-inspired themes and Hollywood-like narratives. ### Industries Being Reshaped - **Fashion Advertising:** Disruptive innovation opportunity: Using unconventional advertising techniques to captivate the audience and make fashion collaborations more memorable. - **Luxury Fashion:** Disruptive innovation opportunity: Pushing the boundaries of luxury branding by creating aspirational narratives and incorporating elements of voyeurism in campaigns. - **Celebrity Marketing:** Disruptive innovation opportunity: Leveraging celebrity influence to create a sense of exclusivity and desire for fashion collaborations. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md)