# Chic Robotic Ads The Versace For H & M Commercial is Perplexingly Posh By Taylor Keefe | Published 2011-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-for-h-m-commercial References: [highsnobiety](http://www.highsnobiety.com/news/2011/11/09/video-versace-for-hm-collection-commercial/) & [hm](http://www.hm.com/us/versace#home) After a runway show in New York City last night, the [Versace](https://www.trendhunter.com/trends/tag-bag) for H & M commercial was released today in an attempt to drum up more publicity for the dual-branded venture. The Versace for H & M commercial is a wild original piece of advertising featuring a plethora of [doll-like models](https://www.trendhunter.com/trends/contemporary-femininity) under the control of famed designer Donatella Versace. The ad shows images of models being churned out like automobiles on a Detroit production line, while others are seen running in a hamster wheel, all of which are decked out in items from the collection. And what would an aggressive campaign be without a cameo from Donatella Versace herself? She is the dominating chief designer at her label. The highly anticipated release of the [Versace for H & M collection](https://www.trendhunter.com/trends/hm-x-glenn-martens) is all the talk of the fashion world, and this commercial ramps up the buzz. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Robotic Advertising:** Embracing robotics to create innovative and eye-catching advertisements. - **Fashion Collaborations:** Partnering with high-end fashion brands to create limited-edition collections and generate excitement in the market. - **Controversial Marketing:** Using provocative and boundary-pushing campaigns to generate buzz and capture attention. ### Industries Being Reshaped - **Fashion:** Exploring opportunities for collaborations between luxury brands and high street retailers to create unique and affordable collections. - **Advertising:** Adopting robotic technologies in advertising to create engaging and visually stunning campaigns. - **Entertainment:** Utilizing controversial marketing strategies to create intrigue and generate excitement among consumers. ## Related on Trend Hunter - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Sleek Virtual Handbag Collaborations](https://www.trendhunter.com/trends/tag-bag.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md)