# Glamorous Rebel Campaigns The Versace Fall/Winter 2012 Menswear Advertorial is Sharp By Jana Pijak | Published 2012-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-fall-winter-2012-menswear References: [thefashionisto](http://thefashionisto.com/dmitriy-tanner-philipp-schmidt-front-versaces-fallwinter-2012-campaign-by-mert-marcus/) The Versace Fall/Winter 2012 menswear cam­paign stays true to the Italian fashion house's glam image. Famed pho­tog­ra­phic duo Mert & Mar­cus capture a moody and [monochromatic campaign](https://www.trendhunter.com/trends/jiyongkim-fw25) that is both sharply styled and rebelliously retro. This advertorial stars mod­els Dmitriy Tan­ner and Philipp Schmidt, who were shot on site in London. The duo are styled by David Brad­shaw, sporting daring looks that include embellished jackets and patterned pants among other ornate pieces. The Versace Fall/Winter 2012 ad campaign shines a light on [mil­i­tary-inspired silhouettes](https://www.trendhunter.com/trends/studio-nicholson-fw25), impeccable tailoring and the opu­lent accents synonymous with the luxe label. This edgy portrait series showcases classic looks made modern with over-the-top detailing that includes sequins, decorative buttons and a hint of sparkle. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 70% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Glam Military:** Opportunities for luxury fashion brands to explore military-inspired silhouettes and embellished detailing to create a glam military trend - **Retro Rebellion:** Opportunities for fashion brands to capitalize on sharp, monochromatic and rebelliously retro looks for menswear campaigns - **Moody Monochrome:** Opportunities for fashion photographers to experiment with moody and expressive monochromatic campaign photography ### Where This Applies - **Luxury Fashion:** The use of opulent accents and impeccable tailoring in the Versace Fall/Winter 2012 ad campaign presents an opportunity for high-end fashion brands - **Mens Fashion:** The use of male fashion models and rebelliously retro menswear looks presents new directions for menswear campaigns - **Fashion Photography:** The moody and monochromatic campaign photography in the Versace Fall/Winter 2012 ad campaign highlights new opportunities for fashion photographers to experiment with bold and expressive campaign styles ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)