# Glossy Neon Fashion Ads The Versace Fall 2014 Campaign is Sophisticated and Sensual By Farida Helmy | Published 2014-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-fall-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/anna-ewers-stella-tennant-additional-versace-fall-2014-ads/) & [versace](http://www.versace.com/en/women-fashion-and-accessories/fw-2014-15/fashion-show-collection) There’s always something about [Versace](https://www.trendhunter.com/trends/signature-eyewear-collection) and its iconic advertising campaigns that really make it stand out from the competition —and the Versace Fall 2014 campaign follows in those footsteps and definitely does not disappoint. German newcomer beauty Anna Ewers and stunning British veteran Stella Tennant continue the iconic legacy as they smolder and sizzle for photography duo Mert & Marcus in the Versace Fall 2014 campaign. The campaign exudes [strength, femininity](https://www.trendhunter.com/trends/contemporary-femininity) and of course an opulent sense of sophistication and is art directed by Donatella Versace herself. Putting a focus on the bags—the adverts feature the new [Versace D. Signature bag](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) in navy blue python—the glossy images are both intense and sensual, which perfectly reflects the core of the Versace brand. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 61% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sophisticated Fashion Ads:** Opportunity to create high-end fashion campaigns that exude strength, femininity, and opulence. - **Iconic Advertising Campaigns:** Opportunity to develop memorable and standout advertising campaigns that differentiate from competitors. - **Focus on Bag Advertisements:** Opportunity to showcase and promote luxury bags as the main feature in fashion campaigns. ### Where This Applies - **Fashion:** Opportunity for fashion brands to create sophisticated and sensual advertisements to attract discerning consumers. - **Advertising:** Opportunity for advertising agencies to develop iconic campaigns that leave a lasting impression on viewers. - **Luxury Goods:** Opportunity for luxury brands to highlight and promote their premium bags in glossy and alluring advertisements. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)