# Monochromatic Moody Shoots The Versace Fall 2012 Campaign is Dark and Grayscaled By Courtney Scharf | Published 2012-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-fall-2012 References: [fashionologie](http://www.fashionologie.com/Versace-Fall-2012-Ad-Campaign-23221103) & [versace](http://www.versace.com/) As sexy as the fashion house behind it, the Versace Fall 2012 Campaign is striking and colorless. Needing no extra embellishments, the monochromatic photo set is straightforward and sellable. Featuring stone-faced models wearing plenty of black leather and tons of attitude, the campaign is era-ambiguous and could easily fool an unknowing audience. The photos even have some purposely off-putting props, including oversized chains and plenty of studs. The incorporation of religious crosses adds a gothic edge to the already [moody campaign](https://www.trendhunter.com/trends/galilee-by-sea). Showcasing an equally [edgy collection of clothes](https://www.trendhunter.com/trends/auteur-studios-fall-2025), the photos are incredibly dark and have an unforgivingly gloomy feel. With lots of fishnets, leather and sharp lines, this is a perfect accompaniment to the notoriously naughty [fashion house's line](https://www.trendhunter.com/trends/la-famiglia-collection). Staggeringly eerie, this campaign is an unexpected breath of fresh air amid the popularity of springy and whimsy photo shoots. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 84% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Monochromatic Fashion:** The use of a single color or black and white in fashion photography can offer a sleek and sophisticated aesthetic. - **Gothic Edge:** Incorporating religious symbols and other dark imagery into fashion campaigns could offer a unique and captivating aesthetic for consumers looking for something different. - **Era-ambiguous Design:** Creating designs that are not tied to a specific era or style can provide a timeless appeal that is marketable to consumers across different generations. ### Who This Affects Most - **Fashion Photography:** Utilizing monochromatic palettes and gothic features in fashion photography could offer a new creative direction for photographers and clients alike. - **Fashion Design:** Designing collections that embrace a darker, edgier aesthetic could appeal to consumers looking for unique and unconventional clothing options. - **Advertising:** Creating campaigns that break away from conventional, brighter approaches can provide a new direction for brands looking to differentiate themselves in the market. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)