# Sultry Sunglasses Ads Candice Swanepoel Swaps Angel Wings for Versace Eyewear Fall 2011 By Souzan Michael | Published 2011-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-eyewear-fall-2011 References: [fashionologie](http://www.fashionologie.com/Versace-Fall-2011-Eyewear-Ad-Campaign-Candice-Swanepoel-18390014) & [fashiongonerogue](http://fashiongonerogue.com/candice-swanepoel-versace-eyewear-fall-2011-campaign/) Victoria’s Secret Angel and recent campaign favorite Candice Swanepoel is the new face of the [Versace](https://www.trendhunter.com/trends/signature-eyewear-collection) Eyewear Fall 2011 ad campaign. The blond beauty seems to have captured the heart of Donatella Versace since she tapped the gorgeous 22-year-old model, who also happens to be the face of a Tom Ford Fall 2011 campaign, to model the legendary Italian fashion house’s eyewear collection. Before Fall 2011, Swanepoel had posed for campaigns for Diesel, Guess?, Topshop and True Religion, as well as her permanent gig of being a world-famous Victoria’s Secret Angel. Suddenly, she has entered the world of high fashion and top designers are welcoming her with open arms. The [Versace Eyewear Fall 2011 campaign](https://www.trendhunter.com/trends/bouquet-collection-1) was shot by Mert Alas and Marcus Piggott, or otherwise known in the high fashion world as Mert & Marcus. The South African beauty shows no signs of slowing down in her newly acclaimed modeling gigs for luxurious design houses. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **High-fashion Eyewear Campaigns:** The rise of models like Candice Swanepoel crossing over to high-fashion eyewear campaigns presents an opportunity for disruptive innovation in the luxury eyewear market. - **Crossover Models:** The growing trend of models like Candice Swanepoel crossing over from Victoria's Secret to high-fashion campaigns opens up opportunities for disruptive innovation in both the lingerie and luxury fashion industries. - **Celebrity Eyewear Endorsements:** With the success of Candice Swanepoel's high-fashion eyewear campaigns, there is a growing trend and opportunity for disruptive innovation in the use of celebrity endorsements in the luxury eyewear industry. ### Who This Affects Most - **Luxury Eyewear:** The surge of models like Candice Swanepoel crossing over to high-fashion eyewear campaigns presents a disruption opportunity for the luxury eyewear industry. - **Lingerie:** The crossover trend from Victoria's Secret to high-fashion campaigns presents an opportunity for disruptive innovation in the lingerie industry. - **Luxury Fashion:** The rise of models like Candice Swanepoel crossing over to high-fashion campaigns presents an opportunity for disruptive innovation in the luxury fashion industry. ## Related on Trend Hunter - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Influencer-Approved Eyewear Capsules](https://www.trendhunter.com/trends/z-supply.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md)