# Greek God Fragrance Ads The Versace Eros Campaign Features Chromatic Imagery By Jana Pijak | Published 2012-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/versace-eros1 References: [malemodelscene.net](http://www.malemodelscene.net/ad-campaigns/brian-shimansky-versace/) & [versace](http://www.versace.com) The [Versace](https://www.trendhunter.com/trends/bright-crystal) 'Eros' Fragrance campaign stars model Brian Shimansky who shows off his body of work. The muscular model sports a patterned open robe, concealing his body with an oversized perfume bottle. Brian is lensed by famed photographic duo Mert Alas and Marcus Piggott, who capture him through a chromatic photo filter. The model channels [greek god Eros](https://www.trendhunter.com/trends/bronze-goddess-aegea), showcasing an idealized form of beauty that is often displayed in the luxe Italian label's marketing ads. The Versace Eros fragrance ad campaign exudes a strong sense of sensuality with its racy subject matter and revealing display of the male form. Straying away from subtlety, this eye-catching advertorial embraces the excess and opulence associated with the Versace brand. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 45% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Sensual Fragrance Ads:** Brands can create visually stimulating adverts that capture audiences through racy, revealing, and non-subtle displays of the human form, inspired by Versace's 'Eros' campaign. - **Greek Mythology-inspired Ads:** Brands can bring ancient myths and legends back to life by immersing their adverts in the tales of yore to create an engaging visual experience, inspired by Versace's 'Eros' campaign. - **Chromatic Imagery in Ads:** Brands can create visually stunning adverts by incorporating chromatic photo filters for a unique and eye-catching effect, inspired by Versace's 'Eros' campaign. ### Who This Affects Most - **Fragrance Industry:** Brands within the fragrance industry can create bold, visually stimulating ads by featuring muscular forms and Greek mythology-inspired themes, as seen in Versace's 'Eros' campaign. - **Fashion Industry:** Fashion industry brands can incorporate bold and ancient elements in their marketing campaigns, stressing on non-subtle and sensuality, as seen in Versace's 'Eros' campaign. - **Photography Industry:** Photography industry professionals can expand their use of chromatic photo filters for a unique, immersive, and captivating visual experience, as seen in Versace's 'Eros' campaign. ## Related on Trend Hunter - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Mythology-Inspired Unisex Fragrances](https://www.trendhunter.com/trends/eidesis.md) - [Mediterranean-Inspired Fragrance Lines](https://www.trendhunter.com/trends/devotion-for-men.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Greek Mythology-Themed Tequilas](https://www.trendhunter.com/trends/asombroso.md) - [Mythological Beauty Collections](https://www.trendhunter.com/trends/goddess-collection.md) - [Invigorating Woody Fragrances](https://www.trendhunter.com/trends/perseus-by-parfums-de-marly.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Sensually Masculine Fragrances](https://www.trendhunter.com/trends/jimmy-choo-man-extreme.md)