# Next-Gen Fitness Smartwatches Fitbit's New Versa Smartwatch is the Brand's Second Smart Timepiece By Amy Duong | Published 2018-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/versa-smartwatch References: [fastcompany](https://www.fastcompany.com/40543450/fitbit-unveils-its-second-go-at-smartwatches-the-versa?utm_source=feedly&utm_medium=webfeeds) & [fitbit](https://www.fitbit.com/en-ca/versa) [Fitbit](https://www.trendhunter.com/trends/google-pixel-watch-2) crafts a plethora of fitness-directed wearables and its latest offering is the Versa smartwatch, the second smartwatch from the brand. The new timepiece and fitness technology wearable boasts a rounded square shape with some angular details around the edges to properly encase the circular gears inside. Following the label's first Ionic smartwatch, this new style delivers a more [fashion-forward look](https://www.trendhunter.com/trends/pebble-round-2) on top of its health-conscious tracking capabilities. The Versa smartwatch delivers common features such as immediate message replies, heart rate tracking, health and fitness data and online payments. The new timepiece promises to have a long battery life of up to four days of average use with no charge. Aimed towards the cost-conscious consumer, the Versa smartwatch is priced at an [affordable $200](https://www.trendhunter.com/trends/amazfit-bip-6) in comparison to competing smartwatches from other labels. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 22% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Affordable Fitness Smartwatches:** Opportunity to disrupt the smartwatch market by offering cheaper smartwatches with fitness tracking capabilities. - **Fashion-forward Smartwatches:** Opportunity to create smartwatches with stylish designs to attract fashion-conscious consumers. - **Long-lasting Battery Life Smartwatches:** Opportunity to innovate smartwatches with extended battery life to meet the demands of active lifestyle consumers. ### Industries Being Reshaped - **Fitness Wearables:** Fitness wearable companies can explore expanding their product line to include affordable smartwatches with fitness tracking capabilities. - **Fashion Industry:** Fashion brands can collaborate with technology companies to create stylish smartwatches with unique designs. - **Consumer Electronics:** Consumer electronic companies can invest in developing smartwatches with extended battery life to meet the needs of active lifestyle consumers. ## Related on Trend Hunter - [Stylish Smartwatch Designs](https://www.trendhunter.com/trends/active-2-smartwatch.md) - [Fitness-Tracking Colorful Smartwatches](https://www.trendhunter.com/trends/forerunner-570.md) - [Intuitive Interface Wellness Wearables](https://www.trendhunter.com/trends/fitbit-charge-6.md) - [Versatile Women-Focused Smartwatches](https://www.trendhunter.com/trends/garmin-3.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Hybrid Fitness Smartwatches](https://www.trendhunter.com/trends/moto-watch-40.md) - [All-Day Heath-Monitoring Smartwatches](https://www.trendhunter.com/trends/garmin-venu-sq-2.md) - [Multipurpose Health-Monitoring Watches](https://www.trendhunter.com/trends/fitvii-health-watch.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md)