# Demure Luxury Sleepwear Veronica Beard and Petite Plume Unveil Luxurious Sleepwear Collection By Grace Mahas | Published 2023-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/veronica-beard-and-petite-plume References: [veronicabeard](https://veronicabeard.com/) & [petite-plume](https://www.petite-plume.com/collections/veronica-beard-x-petite-plume)  In a fusion of fashion and luxury, New York's renowned fashion label, Veronica Beard, has joined forces with the esteemed sleepwear brand, Petite Plume. Together, they introduce a five-piece holiday pajama capsule collection, tailored for those with an eye for elegance and a penchant for comfort. This exclusive line-up embodies the essence of both brands, showcasing Veronica Beard's signature prints on Petite Plume’s premium Luxe Pima Cotton and 100% Mulberry Silk materials. The collection boasts four exquisite silhouettes, including the Mulberry Silk Pajama Set priced at $395 and the Luxe Pima Nightshirt at $158. Adding a playful touch is the "Tonight/Not Tonight" silk eye mask, retailing for $62, ensuring a stylish slumber. Launched this week, the Veronica Beard x Petite Plume Holiday Pajama Capsule Collection is available for purchase on veronicabeard.com, petite-plume.com, and at the Veronica Beard store in Toronto's Yorkville Avenue. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 10% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Fusion of Fashion and Luxury:** The collaboration between Veronica Beard and Petite Plume demonstrates the trend of blending high-end fashion with comfort-focused sleepwear. - **Tailored Holiday Pajama Capsule Collection:** Veronica Beard and Petite Plume's exclusive line-up showcases the trend of creating limited edition sleepwear collections for specific occasions, like the holiday season. - **Premium Materials and Prints:** The use of luxe materials like Mulberry Silk and Luxe Pima Cotton, as well as signature prints, reflects the trend of incorporating high-quality fabrics and unique designs in sleepwear. ### Sectors Adopting This - **Fashion and Apparel:** The fusion of high-end fashion and sleepwear creates opportunities for fashion brands to expand their product offerings and tap into the growing market for stylish and comfortable loungewear. - **Luxury Sleepwear:** The collaboration between Veronica Beard and Petite Plume exemplifies the luxury sleepwear industry, showcasing the potential for brands to position themselves as providers of high-quality, stylish nightwear. - **E-commerce and Retail:** The availability of the Veronica Beard x Petite Plume Holiday Pajama Capsule Collection for purchase on online platforms and at physical stores highlights the trend of blending online and offline shopping experiences in the sleepwear industry. ## Related on Trend Hunter - [Leisure-Focused Loungewear Lines](https://www.trendhunter.com/trends/veronica-beard-1.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Limited-Edition Pajama Collabs](https://www.trendhunter.com/trends/brooks-brothers-x-lake-collection.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Luxury Getaway Sleepwear Capsules](https://www.trendhunter.com/trends/resort-pajamas-collection.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Cozy Chic Holiday Pajamas](https://www.trendhunter.com/trends/chic-holiday-pajamas.md) - [Wallpaper-Inspired Pajama Ranges](https://www.trendhunter.com/trends/barneby-gates-and-stripe-stare.md) - [Hospitality-Inspired Pajama Capsules](https://www.trendhunter.com/trends/hotel-pajamas-collection.md)