# Modesty-Focused Clothing Retailers Verona Collection Sells Modest Clothes with a Western Feel By Katherine Pendrill | Published 2016-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/verona-collection References: [huffingtonpost](http://www.huffingtonpost.com/entry/modest-muslim-clothing-store-hopes-to-cater-to-people-of-all-faiths_us_573a1345e4b060aa781ae2e2) & [verona-collection](http://www.verona-collection.com/) Earlier this year, the popular online retailer Verona Collection opened up its [first brick-and-mortar location](https://www.trendhunter.com/trends/knix-opens-immersive-retail) in Orlando, Florida. While there are a number of [online marketplaces for finding faith-based clothing](https://www.trendhunter.com/trends/trend-stores), there are few physical storefronts catering to consumers looking for modest garments. Instead of sifting through the racks at traditional clothing stores, Verona Collection gives women a convenient place to shop for modest outfits. The new Verona Collection store is one of the few Muslim women's clothing stores to open in a mainstream US mall. Like the online shop, the new store sells modest clothing with a distinct Western feel. The more contemporary designs are meant to appeal to both Muslim and non-Muslim consumers who are looking for modest pieces that are still fashion-forward. As brand director Nadine Abu-Jubara explains, "We don't want to be a Muslim company that just caters to Muslims. Modest fashion is also a movement we're trying to create." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 74% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Modesty-focused Clothing:** There is a growing demand for modest clothing, creating an opportunity for retailers to cater to this niche market. - **Faith-based Fashion:** Businesses can tap into the market of consumers seeking clothing that aligns with their religious beliefs. - **Modest Fashion Movement:** The push towards more covered clothing can lead to new fashion trends and innovation. ### Who This Affects Most - **Fashion Retail:** Traditional clothing stores can expand their offerings by including a section for modest clothing. - **Online Marketplaces:** E-commerce platforms can create a dedicated section for modest clothing, providing a new way to reach a growing niche market. - **Muslim Women's Clothing Retail:** Retailers can cater to the needs of Muslim women by creating specialized stores that offer fashionable modest clothing. ## Related on Trend Hunter - [Contemporary Ramadan Collections](https://www.trendhunter.com/trends/trendyol.md) - [Modesty-Focused Ramadan Collections](https://www.trendhunter.com/trends/mcm-1.md) - [Fashion Label Fashion Boutiques](https://www.trendhunter.com/trends/montecito-california.md) - [Region-Inspired Collections](https://www.trendhunter.com/trends/abaya-capsule.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Ramadan Fashion Capsules](https://www.trendhunter.com/trends/redtag.md) - [Modest Cycling Gear Collections](https://www.trendhunter.com/trends/cycling-hijab.md) - [Immersive Minimalist Undergarment Retailers](https://www.trendhunter.com/trends/skims-store.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md)