# Sporty Casual Luxury Timepieces The Vero SW Watch is Rugged yet Office-Ready By Michael Hemsworth | Published 2019-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vero-sw-watch References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/watches/vero-sw-watch/) & [vero-watch](https://vero-watch.com/) The Vero SW Watch has been unveiled by [Vero Watches](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch) as its latest accessory that is sure to be a hit with consumers looking to eliminate their need for multiple timepieces for different occasions. Crafted in Portland, Oregon, the timepiece features a design that can withstand the harshest environments yet looks sport enough to be worn everyday in both casual and professional environments. This addresses the shift towards [multipurpose accessories](https://www.trendhunter.com/trends/armitron) as consumers look to limit the number of separate products they have and rebel against fast fashion protocols. The Vero SW Watch is priced at $1,720 and features a main body that is covered in stainless steel with a [Swiss](https://www.trendhunter.com/trends/victorinox-inox-chrono) Sellita SW 330 GMT automatic movement on the interior.. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 65% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Multipurpose Accessories:** The shift towards multipurpose accessories presents an opportunity for innovative designs that cater to consumers' need for versatility and simplicity. - **Rugged Luxury Timepieces:** The demand for rugged yet stylish timepieces opens up opportunities for companies to create luxury watches that can withstand harsh environments without sacrificing aesthetics. - **Sustainability in Fashion:** As consumers rebel against fast fashion protocols, there is a growing demand for sustainable and long-lasting accessories like the Vero SW Watch which can help reduce waste and promote eco-friendly choices. ### Who This Affects Most - **Fashion Accessories:** The fashion accessories industry can tap into the trend of multipurpose accessories by creating innovative designs that offer versatility and convenience to consumers. - **Watchmaking:** Watchmaking industry has an opportunity to cater to the demand for rugged luxury timepieces by developing watches that combine durability and style, like the Vero SW Watch. - **Sustainable Fashion:** The trend of sustainability in fashion provides an opportunity for the industry to develop eco-friendly accessories that promote conscious consumer choices, such as the Vero SW Watch which is crafted with durability in mind. ## Related on Trend Hunter - [Bodacious Blacked-Out Timepieces](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch.md) - [Forest Ranger-Honoring Watches](https://www.trendhunter.com/trends/vero-us-forest-service-edition-field-watches.md) - [Balanced Aesthetic Americana Timepieces](https://www.trendhunter.com/trends/vaer-d5-tropic-watch.md) - [Bronzed Statue-Inspired Timepieces](https://www.trendhunter.com/trends/swatch-vick-bronze-by-verdy.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Fiberglass-Infused Woven Ceramic Watches](https://www.trendhunter.com/trends/urwerk-ur230-polaris.md) - [Retro Rally Racing Timepieces](https://www.trendhunter.com/trends/vaer-r1-rally-chronograph.md) - [Contemporary Dive Classics](https://www.trendhunter.com/trends/mwmod01-v2.md) - [Accessible Retro-Futurism Timepieces](https://www.trendhunter.com/trends/vostra-vector.md)