# Vanguard Nomad Attire The Verner Spring/Summer 2014 Collection Lookbook is Sporty By Jana Pijak | Published 2013-10-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/verner-springsummer-2014 References: [oystermag](http://oystermag.com/exclusive-verner-see-change-video-lookbook) & [oystermag](http://oystermag.com/meet-new-label-verner-formerly-tv) Entitled 'See Change', the Verner Spring/Summer 2014 lookbook evokes a [sporty and utilitarian womenswear aesthetic](https://www.trendhunter.com/trends/goldwin-5). Challenging a variety of traditional gender roles, the label's Melbourne-based designer Ingrid Verner looked to her nation for inspiration when creating this line of androgynous nomad attire. The Verner Spring/Summer 2014 collection catalog examines the contrasts between city and coastal life in Australia and introduces nomad-inspired garments and accessories to the label's fashion-forward consumer base. Highlighting delicate textile prints, oversized garment silhouettes and veiled headwear accessories that are fit for a [desert wanderer](https://www.trendhunter.com/trends/rudsak-ss25-collection), this lookbook promotes fashion that is comfortable for its wearer. The versatile womenswear line boasts a vanguard and [androgynous aesthetic](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) and promotes a bold new vision of femininity. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Androgynous Fashion:** Designing gender-neutral clothing and accessories for men and women is a potential disruptive innovation opportunity. - **Nomad-inspired Style:** Exploring the use of veiled headwear and bringing alternative ethnic or regional styles into fashion can disrupt the traditional fashion industry. - **Utilitarian Aesthetic:** Incorporating utility features into fashionable clothing such as oversized silhouettes and career-friendly looks is a potential disruption opportunity. ### Industries Being Reshaped - **Fashion:** The fashion industry, particularly streetwear, outdoor and high fashion, can leverage the trends in Nomad-inspired Style and Utilitarian Aesthetic to give access to new markets. - **Accessories:** Whether as fashion accents or functional gear, headwear or accessories can benefit from the trend of Nomad-Inspired Style. - **Textile and Printing:** The textile and printing industry is ideal for partnerships to explore Nomad-inspired prints on delicate fabrics that can add a unique cultural signature to any fashion collection. ## Related on Trend Hunter - [Effortlessly Elegant Womenswear](https://www.trendhunter.com/trends/veronica-beard-springsummer-2024.md) - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md)